Maison Canard‑Duchêne partners with artistic duo Pangea
In tune with its bold and colorful identity, Maison Canard-Duchêne embraces the joyful poetry of the artistic duo Pangea to share its unifying story, deep-rooted values, and strong connection to the Champagne terroir.
Does the future of fashion start with these six new materials?
From non-toxic, water-resistant fabrics to alternative leather made from cacti, here are revolutionary textiles paving the way for sustainable style.
Omega And Swatch MoonSwatch Just Got Sweeter With The New Mission To Earthphase Drop
Omega and Swatch are back at it, and this time, they may have outdone themselves with their latest MoonSwatch drop.
The Mixologist Matthias Giroud creates a signature cocktail collection for Air France’s La Première guests
Air France has teamed up with chef mixologist Matthias Giroud to design a new collection of alcoholic and non-alcoholic cocktails, served exclusively in the La Première cabin. This collaboration allows the airline to showcase the art of mixology and French expertise to its global clientele.
Takashi Murakami’s flower-adorned footwear brand Ohana Hatake has arrived in London
The Japanese artist’s colourful sliders appear as part of a summer pop-up at The Corner Shop, Selfridges (open from 4 August 2025)
A most curious gift: Hendrick’s presents travelers with the Whimsical Watering Can
Hendrick’s Gin has announced the release of an attention-grabbing gift pack invention: The Whimsical Watering Can, exclusively for global travel retail from end of May 2025 while stocks last.
Avaline, Stella McCartney partner on limited-edition bottle
Avaline, the organic wine brand founded by Cameron Diaz and Katherine Power, unveiled its most stylish pour yet: a limited-edition bottle of its French Rosé, dressed in a custom design by iconic fashion designer and sustainability advocate Stella McCartney.
Polly Pocket™ Steps into High Fashion with GCDS in Special Edition Mattel Creations™ Collaboration
Designed for style enthusiasts, the collection features a toy compact and wardrobe capsule to celebrate Polly™ iconography with high-design interpretations.
Ruinart Studio’s Drapé de Verre, its most ambitious upcycled creation to date
As part of its Ruinart Studio program, the LVMH-owned champagne house gave free rein to glass artist Lucile Viaud and textile designer Aurélia Leblanc to imagine a second life for the brand’s bottles and caps. The result? A sumptuous ‘fabric’ blending glass and textile that hangs at Ruinart’s 4 rue des Crayères site in Reims.
Luxury packaging goes greener, lighter and smarter—Bain & Company and Fedrigoni report
Packaging in the luxury sector is undergoing a quiet revolution—and it’s getting smarter, greener, and more purposeful.
Innovative AI Collaboration with Cicero.Live Enhances Understanding of Audience Response at Packaging Première 2025
Packaging Première collaborated with the innovative system Cicero.Live to measure audience engagement, interest, attention, and emotional response in real time through Artificial Intelligence.
The 2025 edition of Packaging Première & PCD Milan wraps up after three inspiring days of innovation and creativity in high-end packaging
The 2025 edition of Packaging Première & PCD Milan, the leading event for luxury packaging in the fashion & accessories, beauty, luxury, fine food & drinks sectors, wrapped up: for three days, the spaces of the Allianz MiCo were transformed into a crossroads of visions, materials and ideas, welcoming over 325 exhibitors from 10 countries and a selected and specialized audience of 7,908 visitors – high-profile professionals and industry experts perfectly aligned with the goals of the event.
Dior reveals Les Récoltes Majeures perfume trio
Dior’s Les Récoltes Majeures fragrances come in amphora designed by Christian Dior for the flacon of 1956 fragrance Diorissimo. They are topped with caps sporting flowers crafted by Parisian embroidery house Maison Vermont.
“Imprints of Care” by Antonina Tina Kake
The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality
“Where do you get your ENERGY from?” by Valentina Ashley Zaniboni
The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality
“Discardia” by Yoana Biserova Doneva
The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality
Countdown to Packaging Première & PCD Milan: the sector’s most anticipated event opens its doors in just two weeks!
Countdown to Packaging Première & PCD Milan: the sector’s most anticipated event opens its doors in just two weeks!
“Desert artefacts of a new era” by Elsa Babkova
The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality
AI Love – Radici Dal Cielo – Involucro Della Vita by Aimonia
The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality
“Nebula” by WASHMACHINE & Céline Shen
The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality
The Cosmic Visionary – Reflections in the Metaverse – Fragmented Reality by Eagle
The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality
Raízes do Brasil – Sustainable Packaging inspired by Nature by Paula Carro Maia
The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality
Nature – Intelligence – Future by Michele de Matthaeis
The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality
Scents, Emotions, Memories. Make Your Brand Unforgettable – Scent Your Event.
At Integra Fragrances, a true Made in Italy excellence, we’ve mastered the art of olfactory identity—a bespoke fragrance designed to reflect and enhance a brand’s essence, strengthening its impact through the emotional power of scent.
Fedon: tradition, innovation, and a new way of experiencing packaging
For over a century, Fedon has been a symbol of Italian excellence in the world of design and packaging. Founded in 1919, the company has evolved over time, staying true to its roots in artisan craftsmanship and turning them into a distinctive strength. Today, Fedon stands as a benchmark for Brand and companies seeking packaging solutions that combine aesthetics, functionality, and innovation.
Tiffany & Co. Opens Largest European Flagship in Milan
Tiffany & Co. inaugurated its largest store in Europe here during Milan Design Week – which is also the flagship that displays the largest selection of exceptional archival pieces from the brand.
Sfero’s new CHAIN-BAG entirely 3D printed right in Milan
On April 24, Sfero has launched CHAIN-BAG, a conceptual bag entirely 3D-printed in their Milanese studio.
Maison Pierre Frey x Jean-Charles De Castelbajac at Milan Design Week
This year at Milan Design Week, Jean-Charles de Castelbajac presents a stunning, theatrical setting to unveil Pierre Frey’s new furniture collections.
Hennessy Paradis x Loewe: a passion for craft
Craftsmanship and culture combine as Hennessy Cognac embarks on its first collaboration with fashion house Loewe.
Packaging Première & PCD Milan 2025: when imagination becomes a sensory experience
Packaging Première & PCD Milan 2025 invites visitors to embark on a visionary journey where Artificial Intelligence meets human creativity, giving rise to a new form of augmented imagination. This fusion of technology and artistic inspiration opens the way to unexplored realms in the world of design
Packaging Première & PCD Milan 2025 x Madame Furoshiki: A Unique Collaboration for Sustainable Packaging
At Packaging Première & PCD Milan 2025, we are thrilled to present a special initiative in collaboration with Madame Furoshiki, showcasing a blend of sustainability, art, and creativity in packaging design. This exclusive partnership celebrates the power of reuse and circular design, offering visitors a fresh perspective on the future of packaging.
Innovation and future: discover the not-to-be-missed conferences at Packaging Première & PCD Milan
During Packaging Première & PCD Milan, scheduled from 13 to 15 May 2025, visitors will have the opportunity to assist to a comprehensive programme of conferences and debates dedicated to the industry’s latest trends and innovations. Experts, designers and business leaders will share their knowledge to offer an in-depth look at the new challenges and opportunities of the packaging of the future.
Avant-Garde: Showcasing the Most Revolutionary Packaging Innovations at Packaging Première & PCD Milan 2025
Packaging Première & PCD Milan has unveiled the projects that will compose the upcoming edition of Avant-Garde, the initiative dedicated to innovation in the packaging sector.
Special Mention for tissuePack: the revolutionary material presented by Mara Paper Lab & Grifal Group at Avant-Garde 2025
tissuePack is the revolutionary material made from 100% natural fibers, ideal for eco-sustainable, protective, and aesthetically appealing packaging.
Fedrigoni Self Adhesives presents Re-Play Tintoretto Gesso at Avant-Garde 2025
Fedrigoni Self Adhesives presents Re-Play Tintoretto Gesso at Avant-Garde 2025
Fiorini International presents a rain cover that reduces plastic, protects the environment, and enhances the brand at Avant-Garde 2025
A rain cover that reduces plastic, protects the environment, and enhances the brand
“The Rustle of a Jewel”. Gold & Silver’s Project for Avant-Garde 2025
What noise does a dream make? It is the jingle of a necklace that comes to life from the desire to transform, with paper, a design into reality
Advision presents LUME – Only for truly important feet – at Avant-Garde 2025
This tin contains a Toe-Warming Trio of Lume socks for Highly Gifted People.
Three, so you’ve always got an alternative.
And so you’ll always have a spare, no matter what happens.
Have fun with them and let them be part of your biggest adventures.
Salco presents Wine@box at Avant-Garde 2025
Wine@box is an innovative packaging solution for e-commerce wine shop, a registered design. Developed in collaboration with leading e-commerce operators in the sector, it overcomes some limits of current solutions, such as the complexity of assembling internal protective elements and the overall size of the box.
Tonutti & Samorani, part of Alliance Etiquettes, presents Olio Amare – From the Ocean to your Smartphone, the Label that Brings Packaging to Life – at Avant-Garde 2025
Olio Amare is the result of a fusion of creativity, innovation, and a strong commitment to the environment
IPOROUS Co.,Ltd. Launches Bubloom at Avant-Garde 2025: A Revolutionary Portable Perfume Bubble Device Under Its Brand, NUGRANCE
Bubloom breaks away from the traditional spray mechanism used in conventional perfumes.
ESKA x BEMAD presents The Kiwara Box at Avant-Garde 2025
Inspired by the lush landscape of Africa, AGENCE BEMAD sought to celebrate all that is ‘Savanna’. Or in Swahili, KIWARA.
Essentia Beauty presents Smart Compact – Redefining Beauty Packaging – at Avant-Garde 2025
Protected by two patents, Smart Compact is revolutionizing traditional makeup packaging by introducing an innovative concept that adds real value for consumers while reducing environmental impact.
Pharrell Williams and Moët & Chandon reimagine birthday celebrations
‘The best part about birthdays are the people who celebrate with you’: Pharrell Williams collaborates with Moët & Chandon on limited-edition birthday bottles adorned in detachable bows
Lamborghini just made a $5,000 stroller
The Lamborghini of strollers is literally a Lamborghini.
IDP Direct is the winner of the Design category with its Winged Bag at Avant-Garde 2025
The Winged Bag by IDP Direct isn’t just packaging – they are an experience.
Cahm Europe presents QPearl at Avant-Garde 2025
QPearl introduces a revolutionary approach to personal care for HORECA and Retail industry with its double-patented, pearl-shaped shampoo and shower gel 100% plastic free products.
100% natural packaging material – Raiku Packaging’s project is the winner of the Innovative Materials category at Avant-Garde 2025
RAIKU is a cleantech company that has developed a breakthrough 100% natural packaging material. We are part of the LVMH business accelerator and have attracted strong interest from major luxury brands.
Unthinkable paperboards for packaging dreamers: Infinity RePROJECT® – Bartoli’s project for Avant-Garde 2025
Infinity RePROJECT® is a patented paperboard available from 600 to 5000 gsm, whose physical-mechanical performance derives from a special process that enhances recycled natural fibres.
Revita: circular packaging presented at Avant-Garde 2025
Revita transforms agro-industrial byproducts such as bran, rice husks, and brewer’s spent grains into sustainable fibers for packaging through a patented process, offering a concrete and scalable alternative to traditional cellulose.