What's on
Discover the additional projects and initiatives onsite and get ready for your visit
Captivating Talks with international brands and experts
What design trends are revolutionizing packaging in your industry?
How will you adapt your packaging to the latest innovations in sustainability and technology?
Find out in the conference room at Packaging Première & PCD Milan 2025.
Meet leading brands such as Lancôme, Xerjoff, Suntory, and many more. The conference program is constantly being updated!
Dom Pérignon, Giorgio Armani, Bally, Pantone, Garnier, Bally, Kiko sono solo alcuni dei brand che sono saliti sul palco di Packaging Première & PCD Milan 2024 per presentare i trend attuali nel mondo del lusso, del packaging e del design. Dalla cosmesi coreana al sensorial marketing, dalla IA alla stampa 3D, dalla sostenibilità ai materiali innovativi.
Avant-Garde Award
The exhibition of the most innovative packaging of the year, chosen by the new panel of experts in three categories: Sustainability, Design, and Innovative Materials. Discover the forefront of packaging, meet the creators of the selected projects, and find new inspiration!
Workshop
“La gestione del colore dal design alla stampa” – workshop by X-rite Pantone.
22 May 2024, from 10:00 am til 1:00 pm at Packaging Première & PCD Milan. Hall 3, Allianz MiCo – Milan
An unique opportunity for those involved in printing, graphics, design, communication, packaging, branding, marketing…
The session with X-rite Pantone will delve deep into the theme of color technique, exploring the fundamental concepts of color and appearance, as well as aspects of color management from design to printing.
Request information now! Only 20 companies will be able to attend the workshop.
The Early Bird offer with a €50 discount on the participation fee is valid until April 12, 2024, or until the available seats are filled.
The workshop will be held in Italian.
Focus on design
Design Hub powered by avery dennison
For the very first time in 2024, Packaging Première & PCD Milan hosted a Design Hub, a space where top agencies specialized in wine&spirits packaging design presented their projects and creations.
The Design Hub celebrates creativity and innovation in the world of packaging. This is the place where art and engineering, technique and invention, style and experience coexist in perfect balance.
The conception of this artistic gallery celebrates the spirit of non-competitive collaboration between design agencies, which come together in a shared space to showcase some of their best technical and artistic interpretations capable of narrating the value of design, elevating the narrative of each product and the intrinsic uniqueness of each brand.
GINnasium
An exclusive exhibition took place at within Packaging Première 2025.
5 designers, 5 regions – Veneto, Friuli Venezia Giulia, Lombardy, Tuscany, Calabria – 5 ways to interpret gin packaging.
A designer for each region has designed two gin bottles inspired by their land. The packaging of the bottles has been analyzed by a neuromarketing study involving the end consumer.
It’s not a contest; it’s a creative exercise to which, for the first time in the industry, a neuromarketing study is applied.
The projects and research, gathered in a book, were presented in a dedicated talk with the participation of Portofino Dry Gin, Sense Catch, UPM Raflatac, SoVeMec.
Focus on Innovation
Materials Library
Materially will set up a real materials library at Packaging Première & PCD Milan 2025 to introduce visitors and exhibitors to the most innovative materials for packaging. Materially supports companies in the development and dissemination of innovation and sustainability starting from materials.
Augmented Imagination
This edition will offer new perspectives and inspirations, driven by the artistic vision of Andrea Filippi and Gabriele Moschin, experts in integrating Artificial Intelligence in their artworks.
After challenging future design through artificial intelligence and imagination with the project Paper Posh, presented in 2024 at Packaging Première & PCD Milan, Andrea Filippi and Gabriele Moschin now unveil a deeper vision with “From AI to AI , from Artificial Intelligence to Augmented Imagination”.
Augmented Imagination, conceived by the two artists, represents an innovative approach that goes beyond the conventional applications of artificial intelligence in the world of art and design.
Paper Posh
“Paper Posh” is an augmented reality project created by digital artists Andrea Filippi and Gabriele Moschin: a carefully selected collection of futuristic shopping bags, technically visionary and sophisticated, created using generative Artificial Intelligence software. These creations were exhibited in the elegant context of Packaging Première 2024.
In the “Paper Posh” series, Andrea Filippi and Gabriele Moschin explore original and unprecedented structures and unusual paper constructions, turning shopping bags into a challenge for the design of tomorrow.
The project will be presented in a conference on May 22, 2024.
Technical partners of the project: D’Auria and Fontana Grafica
DECK TO BASICS PROJECT
In the new project by Packaging Première and PCD Milan, experimentation and custom come together in perfect harmony. The digital vision of the Augmented Imagination of the AI Artists Andrea Filippi and Gabriele Moschin resonates with the papermaking tradition, giving rise to the pack of cards that will accompany the 2025 event.
Just as each pack tells a story, forging a link between the graphic design, the elegance of the paper, the art of printing and the social experience that accompanies each hand of cards, so this collective project tells the story of dialogue and the coming together of professionals to create a product, but also and above all an emotion, an idea and an inspiration that is never the same.
A journey back to the basics, with a new perspective
MADAME FUROSHIKI
For this year’s edition, Madame Furoshiki has crafted an exclusive collection of furoshiki wraps designed especially for Packaging Première & PCD Milan 2025. These beautiful pieces, inspired by the event’s branding and “x-ray” visual theme, are made from transparent organza upcycled fabric, reflecting light in stunning ways that echo the innovative spirit of the 2025 concept. The elegant furoshiki wraps are not just functional; they embody a powerful message of sustainability by repurposing textiles into reusable packaging solutions.
These one-of-a-kind furoshiki will be offered to VIP visitors and to those who will purchase the event catalog or the Gift 2025, with a special full-day distribution on Tuesday, May 13. We are excited to share this exclusive experience with our distinguished guests, but we’re also thrilled to invite all attendees to explore the art of furoshiki folding at our stand. The space will be open to everyone, where visitors can engage hands-on with the practice of wrapping beautifully and creatively. Whether you’re new to furoshiki or already a fan, this is a chance to learn and discover how a simple piece of fabric can transform into elegant, eco-conscious packaging.
