What's on

Discover the additional projects and initiatives onsite and get ready for your visit

Captivating Talks with international brands and experts

Dom Pérignon, Giorgio Armani, Bally, Pantone, Garnier, Kiko are just a few of the brands that took the stage at Packaging Première & PCD Milan 2024 to present the future trends in the luxury, packaging and design sectors. From Korean cosmetics to sensorial marketing, from AI to 3D print, from sustainability to innovative materials.

Avant-Garde Project

The exhibition of the most innovative packaging of the year, chosen by the new panel of experts in three categories: Sustainability, Design, and Innovative Materials. Discover the forefront of packaging, meet the creators of the selected projects, and find new inspiration!

Workshop

“La gestione del colore dal design alla stampa” – workshop by X-rite Pantone.

22 May 2024, from 10:00 am til 1:00 pm at Packaging Première & PCD Milan. Hall 3, Allianz MiCo – Milan

An unique opportunity for those involved in printing, graphics, design, communication, packaging, branding, marketing…

The session with X-rite Pantone will delve deep into the theme of color technique, exploring the fundamental concepts of color and appearance, as well as aspects of color management from design to printing.

Request information now! Only 20 companies will be able to attend the workshop.

The Early Bird offer with a €50 discount on the participation fee is valid until April 12, 2024, or until the available seats are filled.

The workshop will be held in Italian.

Focus on design

Design Hub

The new Design Hub is an exclusive space where four of the top agencies specialized in wine and spirits packaging design showcased their projects, providing a valuable source of inspiration in terms of branding and packaging. The selected agencies are Advision, BasileADV, Officina Grafica, and O,nice! Design Studio, which has the chance to interact with visitors to explore the most distinctive and impactful packaging for the wine & spirits sector.

The Design Hub at Packaging Première & PCD Milan 2024 celebrates creativity and innovation in the world of wine & spirit packaging. This is where art and engineering, technique and invention, style and experience coexist in perfect balance. The conception of this artistic gallery celebrates the spirit of non-competitive collaboration between the four agencies, which come together in a shared space to showcase some of their best technical and artistic interpretations capable of narrating the value of design, elevating the narrative of each product and the intrinsic uniqueness of each brand.

GINnasium

An exclusive exhibition took place at within Packaging Première 2024.

5 designers, 5 regions – Lazio, Abruzzo, Campania, Puglia, Sicily – 5 ways to interpret gin packaging.

A designer for each region has designed two gin bottles inspired by their land. The packaging of the bottles has been analyzed by a neuromarketing study involving the end consumer.

It’s not a contest; it’s a creative exercise to which, for the first time in the industry, a neuromarketing study is applied.

The projects and research, gathered in a book, were presented in a dedicated talk with the participation of Portofino Dry Gin, Sense Catch, UPM Raflatac, SoVeMec.

Focus on Innovation

Materials Library

Materially set up a real materials library at Packaging Première & PCD Milan 2024 to introduce visitors and exhibitors to the most innovative materials for packaging. Materially supports companies in the development and dissemination of innovation and sustainability starting from materials.

Paper Posh

“Paper Posh” is an augmented reality project created by digital artists Andrea Filippi and Gabriele Moschin: a carefully selected collection of futuristic shopping bags, technically visionary and sophisticated, created using generative Artificial Intelligence software. These creations were exhibited in the elegant context of Packaging Première 2024.

In the “Paper Posh” series, Andrea Filippi and Gabriele Moschin explore original and unprecedented structures and unusual paper constructions, turning shopping bags into a challenge for the design of tomorrow.

The project will be presented in a conference on May 22, 2024.

Technical partners of the project: D’Auria and Fontana Grafica

An experience focused on multisensoriality

Art Gallery

In 2024, visitors and exhibitors were welcomed onsite by an installation of lights, music, and holographic effects created by Vincenzo Marsiglia, a renowned digital artist, to generate an experience that will engage all of your senses. The Art Gallery was dedicated to the digital works of students from the two academies where Marsiglia teaches. The experience will be accompanied by specially composed music to complement the installation.

Home Fragrance Project

Packaging Première & PCD Milan 2024 engaged visitors and exhibitors in an immersive multisensory experience. Visual effects, music, tactile experiences, fragrances, and even flavors: it was much more than just a regular trade fair visit!

Cyber Milk

An unconventional ambient fragrance called Cyber Milk, inspired the dessert that renowned pastry chef Gianluca Fusto, founder of Fusto Milano, dedicated to the 2024 edition of Packaging Première and PCD Milan. The creation of the fragrance was entrusted to the students of the Italian Perfumery Institute – an educational program designed to develop knowledge about perfume and olfactory culture – and realized by Creative Flavours & Fragrances, an Italian leader in the production and distribution of fragrances, who will bring a unique olfactory bouquet to life.

Exhibit

Exhibit

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Visit

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News and insights

News and insights

Discover a world of emotions and opportunities beyond the exhibition
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