Smart Badge Technology for visitors

Your e-business card

As a visitor, gathering information during your visit at Packaging Premiere & PCD Milan is incredibly simple. During the registration process onsite, you will receive a Smart Badge, featuring a special integrated NFC chip. With this Smart Badge, you can effortlessly gather exhibitor information by sliding it over the exhibitor’s badge reader, which is a unique reader displayed by every exhibitor at their stand. Following your visit, you will receive an email containing a comprehensive list of all the exhibitors you’ve scanned.

How does it work?

  1. Place your smart badge against the exhibitor readers that you want to get information from.
  2. The smart reader will illuminate in green and emit a beep – that means it’s working!
  3. Later in the day, you will receive an email containing information about all the exhibitors whose you have touched with your smart badge on their readers.

What are the benefits:


The event will offer a unique opportunity to present your inspirational packaging materials, solutions and breakthrough products to luxury and beauty packaging designers and buyers.


Through talks and interactive sessions on the hottest topics in beauty packaging, visitors will come to PCD Milan to learn from some of the most influential and innovative experts in the perfume and cosmetic industry.


Every aspect of the visitor’s experience of the event – from pre-show messaging to networking sessions and our on-site gallery – is designed to help them find new ideas and connect their future suppliers.


Drive future business growth with an unrivalled community of key decision makers from the world’s most iconic brands and go back to the office with a fresh prospect list for your next sales.