IDP Direct is the winner of the Design category with its Winged Bag at Avant-Garde 2025
The Winged Bag by IDP Direct isn’t just packaging – they are an experience.
Designed with dramatic folding carton wings, anyone carrying it becomes an angel, creating selfie-worthy viral moments with packaging.
We saw hundreds of people stopping to take photos, smiling, and embracing the magic -proving that packaging can be social, interactive, and unforgettable.
Beyond its viral appeal, the Winged Bag is a breakthrough in sustainable luxury. Made from 40% post-consumer waste fibers and is 100% recyclable, it blends high-end craftsmanship with environmental responsibility. The pale blue interior, offset-printed patterns, and gold foil details elevate its luxury, while 100% renewable energy manufacturing reinforces sustainability.
With factory-direct control, brands can push boundaries in design, structure, and materials like never before.
More than packaging – it’s a revolution. Because a luxury experience can be sustainable.
IDP Direct’s project has been selected as Winner of the Design category by the jury and will be exhibited in the Avant-Garde dedicated area at Packaging Première & PCD Milan 2025.
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