Essentia Beauty presents Smart Compact – Redefining Beauty Packaging – at Avant-Garde 2025

Protected by two patents, Smart Compact is revolutionizing traditional makeup packaging by introducing an innovative concept that adds real value for consumers while reducing environmental impact.

Designed with today’s consumers in mind, it addresses the demand for functional, refillable kits that are perfect for on-the-go touch-ups—all while fitting seamlessly into the trendy mini bags of the modern era.

Essentia’s Bold Commitment

This innovative solution reflects Essentia’s dedication to delivering high-quality, practical, and sustainable beauty innovations.

Versatile Options for Every Brand

To align with brand positioning, Smart Compact is available in multiple versions:
• All-in-One Convenience: Perfect for all-day touch-ups.
• Total Look Kit: A complete solution combining eyes, face, and lip colors for effortless coordination.

Sustainability Meets Personalization

The refillable design empowers consumers to:
• Personalize their kits by selecting preferred shades or products.
• Refill and reuse—supporting a sustainable and eco-conscious lifestyle.
Smart Compact is not just packaging; it’s a game-changer in beauty, tailored to meet the evolving needs of modern brands and their consumers.

Essentia Beauty’s project has been selected for the Design category by the jury and will be exhibited in the Avant-Garde dedicated area at Packaging Première & PCD Milan 2025.

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