Tonutti & Samorani, part of Alliance Etiquettes, presents Olio Amare – From the Ocean to your Smartphone, the Label that Brings Packaging to Life – at Avant-Garde 2025
Olio Amare is the result of a fusion of creativity, innovation, and a strong commitment to the environment.
The project tells the story of the oil mill and its territory by integrating an NFC tag into the label. Thanks to this technology, endless information can be provided—information that would not fit on a single label without compromising design—thus reducing material consumption, energy impact, and printing costs while offering a rich and interactive experience for the consumer.
Sustainability lies at the heart of this packaging. The label is made from ocean-bound plastic, helping to reduce marine pollution, and is overlaid on 100% recycled paper. The oil drops are crafted from completely recycled pewter.
To minimize environmental impact, single-color screen printing was chosen, combined with digital printing, and a single die cut for both the front and back, printed together on a single reel.
This label is not just a container; it is a means of presenting a high-quality product in an ecological, innovative, and responsible way.”
Graphic Design: Barbara Passon and Settimio Benedusi
Printing: Tonutti Tecniche Grafiche Spa
Tonutti & Samorani’s, part of Alliance Etiquettes, project has been selected by the jury for the Design category and will be exhibited in the Avant-Garde dedicated area at Packaging Première & PCD Milan 2025.
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