Packaging Première & PCD Milan – the future of luxury, perfume, cosmetics and personal care packaging

Discover the event

In Milan, the world of luxury and beauty packaging meet in an exclusive event.

A unique opportunity to share ideas and inspiration, discover new packaging technologies and materials, and create the packaging that will delight and seduce consumers and retailers in the year to come. Please Note: online pre-registration is mandatory, as registration on site is not possible. Admission is free. Visitors: the show entrance is allowed only to trade operators. Children: children up to 16 years of age are not allowed to enter the exhibition. Animals: any kind of animal is not allowed to enter the show.

How does you Smart Badge work?

  • Smart Badge is the innovative technology that facilitates the exchange of contacts between visitors and exhibitors, with no need for business cards.
  • At the entrance to the event, visitors receive their own Smart Badge.
  • Each exhibitor will have positioned one or more readers at their stand, equipped with a sensor capable of reading Smart Badges (as pictured).
  • When the visitor brings their Smart Badge close to the reader of the exhibitor with whom they are interested in exchanging contacts, a green light will appear.
  • By doing so, the visitor collects all the exhibitor’s company information. All information from the exhibitors whose reader has been scanned will be e-mailed to the visitor at the end of the day.
  • In turn, exhibitors will obtain the data of visitors who have scanned the Smart Badge to their reader and receive it at the end of the event.
Smart badge

Why visit?

It will be an exclusive opportunity to share ideas and inspiration. Every aspect of the visitor’s experience of the event is designed to help them find new ideas and connect their future suppliers.

When and Where

21-23 May 2024 Allianz MiCo - Gate 4 Milan
How to get there


The appointments with experts and wold-leading brands to discover the latest innovations in luxury and beauty packaging.
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News & insights

Discover the latest news about Packaging Première and PCD Milan and the exciting initiatives you’ll experience at the event.
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Top Visitors


Alexander McQueen, Bally, Brunello Cucinelli, Bulgari, Calzedonia, Canali, Celine, Dsquared2, Etro, Furla, Giorgio Armani, Gucci, Liu Jo, Loro Piana, Luxottica, Marella, Max Mara, Missoni, Moncler, Moschino, Off-White, Prada, Salvatore Ferragamo, Tod’s, Valentino, Zegna


Bottega, Brunello, Ca’ del Bosco,
Campari Group, Collis Veneto Wine Group, Distillerie Bonollo Umberto, Fantini Group Vini, Ferrari
F.lli Lunelli, Feudi San Gregorio, Lucano 1894, Marchesi De’ Frescobaldi, Mazzetti d’Altavilla, Mionetto, Montenegro,
Illva Saronno

Fine Food

Acetaia Giusti, Barilla, Domori, Ferrero, Gud Milano, Icam, Illy Caffè, Il Paniere Serafini, Lavazza, Lindt & Sprüngli, Maison Macolat, Marchesi 1824, Noberasco, Olivieri, Peck, Rigoni di Asiago, Scarpato, Splendia, Venchi


Bulgari, Damiani, Kaidor, Locman, Mabina Gioielli,
Marco Bicego, Morellato, Pomellato, Radeztky, Rolex Italia, Stroili Oro, Swarovski, Vhernier


Acqua di Parma, Alfaparf Group, Angelini Beauty, Arval Cosmetici, Bios Line, Bottega Verde, Bullfrog, Collistar, Coswell, Dolce & Gabbana Beauty, Dr. Vranjes Firenze, Etro Beauty, Gotha, H. Krull & C., HIC, Intercos, Istituto Ganassini, KIKO Milano, L’Erbolario, L’Oréal, La Prairie, Mavive, Nabla Cosmetics, Nobile 1942, Nouba, Pink Frogs, Professional by Fama, Pupa, Rancé, Scent Company, Selectiva, Xerjoff


Alcantara, Alessi, B&B Italia, Bormioli Luigi, Hangar Manzoni, H&H Italia, Kering, Moleskine, Pineider 1774, QC Terme, Robilant Associati, Sambonet, The Pomo, The Walt Disney Company, Thun, Treccani, Yankee, Zucchi


Discover our events

Packaging Première

an exclusive exhibition dedicated to those who create packaging for the luxury sector
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Packaging of Perfume, Cosmetics & Design

PCD Milan – the event that drives innovation and collaboration between primary packaging suppliers and beauty brands.
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Packaging Première & PCD Milan

Since its first edition, Packaging Première has represented the perfect meeting space for designers, producers and brands, who use packaging as a powerful communication tool, especially in the luxury sector.

PCD Milan takes place alongside Packaging Première, the top luxury packaging event in Italy. The addition of PCD Milan to this longstanding, premium event, offers attendees an opportunity to explore this select primary beauty packaging community.

More than any other show, PCD is the event that defines the perfume, cosmetics and personal care packaging industry.

"This year I consider my visit at Packaging Première particularly important: this event is the best place to stay up to date with the latest innovations and here I can find new ideas, technologies and inspiration for increasingly sustainable packaging solutions"

Luisella Tepatti
Director - Etro
Foto sito 500x500 - 2022-07-13T124558.468

"We are very happy to exhibit at Packaging Première. It's our reference exhibition, here we meet the whole supply chain: customers, designers, and brand owners"

Alessandro Carnevale
Brand Ambassador - Luxoro

"Having PCD here in Milan is a bit like breathing the atmosphere of Paris, in some way. Having a beauty gem here in Italy too means a lot."

Sara Appiani
OBP Buyer Manager – L’Oréal Italia