Packaging Première & PCD Milan – the future of luxury, perfume, cosmetics and personal care packaging

Discover the event

In Milan, the world of luxury and beauty packaging meet in an exclusive event.

Packaging Première & PCD Milan are a single event showcasing the best of packaging for the luxury and beauty sectors. Here, you will discover the latest innovations, new technologies, and future packaging trends in the heart of the Italian luxury and beauty market.

Please Note:online pre-registration is mandatory, and on-site registration is not possible. Access to the event is free of charge.

Visitors: the event is reserved for industry professionals. Access is not allowed for individuals under the age of 16.

Why visit?

It will be an exclusive opportunity to share ideas and inspiration. Every aspect of the visitor’s experience of the event is designed to help them find new ideas and connect their future suppliers.

When and Where

21-23 May 2024 Allianz MiCo - Gate 4 Milan
How to get there


The appointments with experts and wold-leading brands to discover the latest innovations in luxury and beauty packaging.

News & insights

Discover the latest news about Packaging Première and PCD Milan and the exciting initiatives you’ll experience at the event.
Discover more

Not to be missed!

Conferences, initiatives, new projects, and much more that you cannot miss before and during Packaging Première & PCD Milan.



Discover the selection of the most innovative packaging of the year and meet their creators onsite.

Design Hub

Design Hub

Meet Advison, BasileADV, Officina Grafica, O,nice! Design Studio. Four top agencies specialized in wine packaging, in the new Design Hub.



Dom Pérignon, Pantone, Bally, Garnier, Kiko, Korean cosmetics, AI, sensorial marketing and much more. Full agenda will be announced soon!

Book your hotel

Book via Goodwings

B Corp hotel booking platform, to help you calculate, remove and report on your CO2 emissions to and from the event

News and insights

News and insights

The lastest news about the event and the world of luxury packaging

Art Gallery


The art gallery welcoming visitors to the event will provide an immersive experience and will be focused on digital art.

How does you Smart Badge work?

  • Smart Badge is the innovative technology that facilitates the exchange of contacts between visitors and exhibitors, with no need for business cards.
  • At the entrance to the event, visitors receive their own Smart Badge.
  • Each exhibitor will have positioned one or more readers at their stand, equipped with a sensor capable of reading Smart Badges (as pictured).
  • When the visitor brings their Smart Badge close to the reader of the exhibitor with whom they are interested in exchanging contacts, a green light will appear.
  • By doing so, the visitor collects all the exhibitor’s company information. All information from the exhibitors whose reader has been scanned will be e-mailed to the visitor at the end of the day.
  • In turn, exhibitors will obtain the data of visitors who have scanned the Smart Badge to their reader and receive it at the end of the event.
Smart badge

Brands attending


Alexander McQueen, Bally, Brunello Cucinelli, Bulgari, Calzedonia, Canali, Celine, Dsquared2, Etro, Furla, Giorgio Armani, Gucci, Liu Jo, Loro Piana, Luxottica, Marella, Max Mara, Missoni, Moncler, Moschino, Off-White, Prada, Salvatore Ferragamo, Tod’s, Valentino, Zegna


Bottega, Brunello, Ca’ del Bosco,
Campari Group, Collis Veneto Wine Group, Distillerie Bonollo Umberto, Fantini Group Vini, Ferrari
F.lli Lunelli, Feudi San Gregorio, Lucano 1894, Marchesi De’ Frescobaldi, Mazzetti d’Altavilla, Mionetto, Montenegro,
Illva Saronno

Fine Food

Acetaia Giusti, Barilla, Domori, Ferrero, Gud Milano, Icam, Illy Caffè, Il Paniere Serafini, Lavazza, Lindt & Sprüngli, Maison Macolat, Marchesi 1824, Noberasco, Olivieri, Peck, Rigoni di Asiago, Scarpato, Splendia, Venchi


Bulgari, Damiani, Kaidor, Locman, Mabina Gioielli,
Marco Bicego, Morellato, Pomellato, Radeztky, Rolex Italia, Stroili Oro, Swarovski, Vhernier


Acqua di Parma, Alfaparf Group, Angelini Beauty, Arval Cosmetici, Bios Line, Bottega Verde, Bullfrog, Collistar, Coswell, Dolce & Gabbana Beauty, Dr. Vranjes Firenze, Etro Beauty, Gotha, H. Krull & C., HIC, Intercos, Istituto Ganassini, KIKO Milano, L’Erbolario, L’Oréal, La Prairie, Mavive, Nabla Cosmetics, Nobile 1942, Nouba, Pink Frogs, Professional by Fama, Pupa, Rancé, Scent Company, Selectiva, Xerjoff


Alcantara, Alessi, B&B Italia, Bormioli Luigi, Hangar Manzoni, H&H Italia, Kering, Moleskine, Pineider 1774, QC Terme, Robilant Associati, Sambonet, The Pomo, The Walt Disney Company, Thun, Treccani, Yankee, Zucchi


Discover our events

PP logo with strap

Packaging Première

an exclusive exhibition dedicated to those who create packaging for the luxury sector
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PCD Milan logo with strap

Packaging of Perfume, Cosmetics & Design

PCD Milan – the event that drives innovation and collaboration between primary packaging suppliers and beauty brands.
Discover more

Packaging Première & PCD Milan

Packaging Première and PCD Milan together provide a comprehensive view of the future of packaging for the luxury and beauty sectors. Through conferences, workshops, and projects that drive innovation in packaging and design, Packaging Première & PCD Milan has become an essential event for packaging professionals, graphic designers, marketers, and product developers. It is not just a trade fair but a space for inspiration, networking, and information.

"This year I consider my visit at Packaging Première particularly important: this event is the best place to stay up to date with the latest innovations and here I can find new ideas, technologies and inspiration for increasingly sustainable packaging solutions"

Luisella Tepatti
Director - Etro
Foto sito 500x500 - 2022-07-13T124558.468

"We are very happy to exhibit at Packaging Première. It's our reference exhibition, here we meet the whole supply chain: customers, designers, and brand owners"

Alessandro Carnevale
Brand Ambassador - Luxoro

"Having PCD here in Milan is a bit like breathing the atmosphere of Paris, in some way. Having a beauty gem here in Italy too means a lot."

Sara Appiani
OBP Buyer Manager – L’Oréal Italia