Packaging Première & PCD Milan – the future of luxury, perfume, cosmetics and personal care packaging

Packaging Première & PCD Milan

In Milan, luxury and beauty packaging come together in an exclusive event.

A unique space to exchange ideas and inspirations, to discover new technologies and materials, and to develop the most eye-catching packagings that will attract consumers and retailers.

Milan | Allianz MiCo

As well as hosting the headquarters of a number of global luxury brands, the city has gained a central role on the international scene as a fashion and design hub. The choice of Milan, as the venue for the exhibition, is intended to make the meeting of demand and offer easier so as to ensure efficient business matching for all packaging-related matters.

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Why Easyfairs?

Why Easyfairs?

Easyfairs makes your exhibiting experience easy, with time- and cost-effective events backed by best-in-class digital marketing and lead generation platforms.
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Find your stand

Find your stand

Find the perfect space to exhibit your products Our team will help you find the perfect stand that is customised for your products.
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News & insights

News & insights

Discover the latest news about Packaging Première and PCD Primary and the exciting initiatives you’ll experience at the event.
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Be ahead of your time

The first part of the year is usually devoted to collecting information and getting an overview of market news in order to bring projects and strategic decisions to fruition. Packaging Première & PCD Milan takes place at the end of May to enable companies active in the packaging production chain to present new solutions and make them known well in time to luxury companies, which need to make packaging decisions for their products.


Tuesday – May 21st, 2024
8.00 am– 6.30 pm

Wednesday – May 22nd, 2024
8.00 am – 6.30 pm

Thursday – May 23rd, 2024
8.00 am – 5.00 pm

Pre-fitted stand options

Standard pre-fitted stand

No furniture

Price: € 130/sqm

This will include:

  • Wooden white walls, cm 300 h
  • Grey carpet
  • L-shaped shelf
  • Customized graphic panel (cm 120×120)
  • Electrical system (number of sockets and spotlights depends on stand size)

Magic pre-fitted stand

No furniture

Price: € 120/sqm 
This will include:

  • Wooden white walls, cm 300 h
  • Grey carpet
  • Company name (cm 200×30)
  • Electrical system (number of sockets and spotlights depends on stand size)

Beware of Fake List Vendors and Similar Scams!

Easyfairs draws your attention to fraudulent offers of list data and other “services” that you may receive via unsolicited emails.

If you receive such a communication, it is certainly fraudulent and does not come from Easyfairs. Easyfairs never sells visitor data to third parties.

The data provided by these companies is most of the time either inaccurate, incomplete, of poor quality or even fake and/or have been gathered or acquired in contravention of the General Data Protection Regulation (GDPR).

Any use that such companies make of the name Easyfairs or Packaging Première & PCD Milan is without our authorisation and is illegal.

Please do not respond to these emails. On no account should you make any payments to the companies behind them.

Please inform Easyfairs if you receive any such solicitations so we can warn others.

Discover our events

PP logo with strap

Packaging Première

an exclusive exhibition dedicated to those who create packaging for the luxury sector
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PCD Milan logo with strap

Packaging of Perfume, Cosmetics & Design

PCD Milan – the event that drives innovation and collaboration between packaging suppliers and beauty brands from Italy’s iconic Cosmetic Valley
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“PCD in Milan is a unique opportunity: a beauty event in the Italian capital of fashion allows us to meet fashion brands wishing to develop their beauty products”

Luca Maggio
Key Account Manager - Baralan
Foto sito 500x500 (97)

"We are very happy to exhibit at Packaging Première. It’s our reference exhibition, here we meet the whole supply chain: customers, designers, and brand owners”

Alessandro Carnevale
Brand Ambassador - Luxoro

Contact us

Jennifer Burley

Commercial Director

+44 (0)20 3196 4433

Edwige Ferrao

Senior Sales Manager – Packaging Première, International

+44 (0)20 3196 4435

Amélie Degueldre​

Senior Sales Manager – PCD

+44 (0)20 3196 4435
Emanuela Danzi

Emanuela Danzi

Sales Manager – Packaging  Première & PCD, Italy

+39 334 3964105

Francesca Finamore

Sales Manager – Packaging  Première & PCD, Italy

+39 331 6285857

Andrea Gervasi

Sales Manager – PCD, International

+44 (0)20 3196 4288

Lucile Georgeault

Sales Manager – PCD

+44 (0)20 3196 4377

Yousra Mouaqit

Sales Executive – Packaging Première, International

+44 (0)20 3196 4262

Gracia Gomis

Sales Executive – PCD

+44 (0)20 3196 4272


Trevor Logendrant

Sales Executive

+44 (0)20 3196 4245