Satin Ocean: elegant and sustainable – Fontana Grafica’s project presented at Avant-Garde 2025

Satin Ocean is the first satin product in the Winter & Company range. After Toile Ocean, it is the second material that contains yarns made from PET bottles collected from the sea.
WABI-SABI: a new paradigm for 100% recycled papers presented by ICMA at Avant-Garde 2025

WABI-SABI is the new ICMA collection that represents a new paradigm in the world of 100% recycled papers.
Cell: cellulose, not plastic! G&CO’s project presented at Avant-Garde 2025

G&CO introduces Cell, a new line of thermoformed packaging made by NEW LW 3016V.
Woamy biofoam: cellulose-based, recyclable with cardboard, bioderadable is presented at Avant-Garde 2025

Ispirata alla natura e supportata da un decennio di ricerca, la tecnologia di Woamy imita la resistenza direzionale del legno, offrendo una protezione ottimale con un peso eccezionalmente ridotto. È la scelta ideale per i brand che cercano soluzioni di packaging circolare.
Sleever International presents SEELCAP® ONEGO at Avant-Garde 2025

SEELCAP® ONEGO è un’innovazione eco-progettata per la sicurezza del packaging, nata dalla collaborazione tra SLEEVER® e CARBIOS.
Fedrigoni Special Papers presents Terrae,The Paper Born from the Earth for a Sustainable Future, at Avant-Garde 2025

Terrae: The Paper Born from the Earth for a Sustainable Future
Evoilàbel – the Label Design Contest launched by Epson in collaboration with Associazione Nazionale Donne dell’Olio and Nexidia

Epson Italia, in collaboration with Associazione Nazionale Donne dell’Olio and Nexidia, has launched EVOilàbel 2025, a graphic design contest for the best EVO oil label, open to communication agencies and freelance designers who wish to express their creativity in one of the most significant sectors of the Italian economy, with a special focus on gender equality.
Auroflex presents Audarya Sparkling Wine Label at Avant-Garde 2025

Inspired by the Sardinian legend of Ulysses’ sirens, the Audarya sparkling wine label celebrates the joy and carefree nature of bubbles.
Mainetti presents Clear Paper at Avant-Garde 2025

In sustainable packaging industry, an innovation comes out that combines transparency and functionality: a revolutionary material that offers the visual clarity of plastic, but it is made of 100% 45- day biodegradable cellulose.
Bio-Roma: Packoroma’s bags presented at Avant-Garde 2025

Packoroma’s Bio-Roma bags is a 100% biodegradable, compostable, and micro plastic-free alternative to conventional plastic bags.
Cellulose Fiber Molding – Alter Eco Pulp’s project for Avant-Garde 2025

Alter Eco Pulp combines luxury and sustainability with innovative pulp processing technologies, responding to the growing demand for eco-friendly packaging. Its solutions allow brands to stand out by offering elegant, personalized and biodegradable packaging.
Augmented Imagination: Packaging Première & PCD Milan’s Art Gallery explores the future of creativity.

The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality
Rolls-Royce ventures into perfumery… for cars

As automotive brands seek to strengthen the experiential footprint of their brands, the British manufacturer introduces a new olfactory concept already deployed on the iconic Phantom.
Maison Perrier-Jouët unveils Ode à La Nature – Édition Volutes

The second collaboration with Haute Couture embroiderer Atelier Montex to adorn its Belle Époque vintage champagnes.
Not on your plate, but this Louis Vuitton lobster bag by Pharrell Williams deserves a spot in your closet.

For $18,000, this crustacean clutch might just be the French luxury house’s wildest creation, literally!
Evian Bottles the Fountain of Youth, with Help from Pharrell

The brand’s latest celebrity collaboration produces bold limited-edition bottles with smart packaging that links to wellness tips.
Gucci revises its retail strategy with a new concept of immersive windows.

Diptyque, the renowned Parisian brand of perfumes and candles, partners with textile artist Lucy Sparrow for an extraordinary collaboration that blends art and luxury.
James Cropper & Maison Perrier-Jouët unveil latest in sustainable luxury: Perrier-Jouët Belle Epoque Cocoon Brut & Rosé

Maison Perrier-Jouët, one of France’s most historic and distinctive champagne houses, has again partnered with James Cropper, to launch its newest, beautiful and sustainable case for limited-edition vintage cuvées, Perrier-Jouët Belle Epoque Cocoon Brut and Rosé.
Sponsored: Tai Chi Solutions Ltd. – passionate about beautiful packaging

From May 13 to 15, 2025, Packaging Première & PCD Milan, the reference event for deluxe packaging will be back. This edition will offer new perspectives and inspirations, driven by the artistic vision of Andrea Filippi and Gabriele Moschin, experts in integrating Artificial Intelligence in their artworks
Registration now open for Packaging Première & PCD Milan 2025

The must-attend event dedicated to the future of packaging portrayed through design and innovation will take place from 13 to 15 May 2025
Call for Artist! – Packaging Première & PCD Milan Art Gallery 2025

We invite designers, digital artists, graphic designers, and illustrators to submit their applications to the Art Gallery of Packaging Première & PCD Milan, the event’s artistic experimentation space.
Diptyque X Lucy Sparrow: A Magical Collaboration

Diptyque, the renowned Parisian brand of perfumes and candles, partners with textile artist Lucy Sparrow for an extraordinary collaboration that blends art and luxury.
Entries are now open for Avant-Garde, the contest of Packaging Première & PCD Milan dedicated to innovation.

From May 13 to 15, 2025, Packaging Première & PCD Milan, the reference event for deluxe packaging will be back. This edition will offer new perspectives and inspirations, driven by the artistic vision of Andrea Filippi and Gabriele Moschin, experts in integrating Artificial Intelligence in their artworks
Packaging Première & PCD Milan: between nature, design and (augmented) imagination

From May 13 to 15, 2025, Packaging Première & PCD Milan, the reference event for deluxe packaging will be back. This edition will offer new perspectives and inspirations, driven by the artistic vision of Andrea Filippi and Gabriele Moschin, experts in integrating Artificial Intelligence in their artworks
James Cropper invents proprietary technology capable of transforming waste polycotton into paper for the first time

James Cropper, the global market leader in advanced materials and paper products, today announced that it is now possible to recover and use cotton fibres from the UK’s polycotton waste stream and transform them into paper.
The beauty Advent calendars for Christmas 2024 have already hit the market

It seems impossible, but the countdown to Christmas has already begun, and it’s the Advent calendars that are revealing it to us.
Gerald Charles joins hands with Ducati to release a limited edition Maestro timepiece to celebrate the 30th anniversary of the iconic Ducati 916 motorcycle

Swiss watch brand Gerald Charles has collaborated with Ducati to introduce a limited edition timepiece that celebrates the 30th anniversary of the iconic Ducati 916 motorcycle.
LV Lovers: Inside Pharrell Williams’ first fragrance for Louis Vuitton

For LV Lovers, a new men’s fragrance from luxury brand Louis Vuitton, house perfumer Jacques Cavallier Belletrud sought to translate the notion of photosynthesis to scent. The eau de parfum comes in an iridescent flacon produced by glassmaker Pochet du Courval.
James Cropper announces brand evolution – strengthening new structure through one identity and vision

Today, James Cropper, the global market leader in advanced materials and paper products, unveiled its new brand identity. The company has undergone a complete brand refresh to mark the unification of James Cropper Speciality Paper, Colourform, and Technical Fibre Products under one company name of James Cropper. The new brand architecture will be represented as two market facing divisions of James Cropper Paper & Packaging and James Cropper Advanced Materials to support the group’s accelerated growth strategy.
Feel the nature: PEBBLE and the stone effect by Lumson

Tickling the senses, and we are not just talking about smell and sight but also touch, is a crucial aspect in the cosmetics world. The creation of a sensorial tactile expression transcends the norms of traditional packaging and stimulates new sensations to enrich the consumer’s experience, thus giving new opportunities to brands. A perfect example is offered by Lumson with Pebble: the glass jar of the Romantica collection takes on a new identity, leading back to the world of nature.
Rhum Clément taps biotech company Kadalys for Bana Canne liqueur

Rhum Clément taps biotech company Kadalys for Bana Canne liqueur
Chanel No. 5 L’Eau Drop has a new bottle inspired by the famous “drop of perfume” by Marilyn Monroe.

The actress famously wore only a drop of the iconic perfume to bed. The innovative collectible packaging is inspired by those sensual words.
The value of neuromarketing in rebranding and design in the wine sector – Scriani case study

The value of neuromarketing in rebranding and design in the wine sector – Scriani case study
Packaging Première & PCD Milan 2024: a successful edition

Three days of creativity, sustainability, and innovation: the 2024 edition of Packaging Première & PCD Milan, the leading event in luxury packaging for the fashion, beauty, jewelry, fine food, and wine & spirits sectors, ends today. The event took place in Milan from May 21 to 23 at Allianz MiCo.
Encouraging a transition to ‘positive luxury’ packaging

Encouraging a transition to ‘positive luxury’ packaging
Packaging Première & PCD Milan: discovering digital art

Emotional Immersion Star, Encrypted World, Shaping the Future: the digital art projects at Packaging Première & PCD Milan
Avant-Garde 2024: IED students design the trophy to prize the winners of the three categories in competition

The project represents the event, with an attractive design and a strong communicative impact.
Enter the Encrypted World: Packaging Première & PCD Milan 2024 Art Gallery dedicated to Digital Art.

Art Gallery 2024, built by the digital artist Vincenzo Marsiglia, is dedicated to the works of digital art by some of the students from the two academies where the astist teaches: Accademia Aldo Galli di Como and Accademia Santa Giulia di Brescia.
Simply Luxe

Stand D116 – D118
Seaman Paper

Stand D24- D28
Retail Pak

Stand D90 – D92
Revation

Stand E14
Ramson Packaging

Stand F03
Hennessy launches its first bottled cocktail with Cravan.

The cognac house has just unveiled its very first bottled cocktail: the Boulevardier. A creation conceived with the Parisian cocktail bar Cravan.
Fine craftsmanship and perfumery. The new direction of fragrance packaging.

Developments in the packaging of niche perfumery, and also of selective perfumery, seek to maintain the high reproducibility of bottles for economies of scale on the one hand, while looking for increasingly significant characterisation and exclusivity on the other.
While the story of a perfume incorporates all its elements, it increasingly starts with the bottle. The design of a bottle comes much earlier than that of its contents.
Innovative and sustainable materials: find inspiration in Materially’s materials library at Packaging Première & PCD Milan

Packaging Première & PCD Milan 2024 partners with Materially, the reference point in Italy in the search for innovative and sustainable materials for the manufacturing industry and for every design-driven application. Visitors and exhibitors will discover some of the most innovative and sustainable materials in Materially’s materials library at the event. An unmissable occasion to find inspiration.
CM Cartotecnica Moderna and ICMA Sartorial Paper are the winners of the Sustainability Category with Rinascimento project at Avant-Garde 2024

Rinascimento is a virtuous and innovative expression of circular economy in the luxury packaging landscape, which transforms the scraps generated in the production phase into exquisite 100% recycled creative paper.
The extraordinary Qwarzo® technology: the sustainable barrier gets a Special Mention for Innovative Materials category at Avant-Garde 2024

Qwarzo® is a mineral-based coating that enhances the performance of the material, especially paper, creating a barrier without compromising its recyclability or compostability, and at the same time, providing a pure and unprecedented sensory experience.
Lume – Twist, Turn and Spin: Advision’s project for Avant-Garde 2024

Lume Spin is another incarnation of the multifaceted Lume project, an idea that takes shape and becomes a message. A simple game, a hand-painted spinning top, becomes the perfect pretext to tell the story of human creativity and its unique ability to break the mould. From a whirlwind of thoughts to a hand-painted spinning top, through an endless chain of events: just join in and let the top spin. The next stroke of genius is just a fingertip away.
The label of Corte Moschina’s Luna Park wine: Advision’s project for Avant-Garde 2024

Corte Moschina’s Luna Park is a lively, sparkling wine with a decidedly playful soul that provides the unique thrill that characterises the most memorable evenings. And it cannot resist having an equally eccentric label to guide the consumer through a whirlwind of sensations