News & insights

Discover the latest news and trends in luxury, packaging and design.

Top news

(Beautiful) ideas move markets

In the world of packaging, paper is more than just a material – it’s the first tool for telling stories. Every industry can and should be a storytelling laboratory, where experimentation with materials and (paper) processing, tactility, meticulous details, or even minimalism become tools for creating emotion: beauty turns into innovation.

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News from our sponsors

The latest news from Packaging Première e PCD Milan sponsors.

Fedon: tradition, innovation, and a new way of experiencing packaging

For over a century, Fedon has been a symbol of Italian excellence in the world of design and packaging. Founded in 1919, the company has evolved over time, staying true to its roots in artisan craftsmanship and turning them into a distinctive strength. Today, Fedon stands as a benchmark for Brand and companies seeking packaging solutions that combine aesthetics, functionality, and innovation.

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Art Gallery

An actual art gallery will enrich the event: discover the latest news from the artists.

“Imprints of Care” by Antonina Tina Kake

The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality

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“Discardia” by Yoana Biserova Doneva

The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality

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“Desert artefacts of a new era” by Elsa Babkova

The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality

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Avant-Garde

The project that presents the latest innovations in luxury packaging.

Press releases

The latest news from Packaging Première and PCD Milan.

The 2025 edition of Packaging Première & PCD Milan wraps up after three inspiring days of innovation and creativity in high-end packaging

The 2025 edition of Packaging Première & PCD Milan, the leading event for luxury packaging in the fashion & accessories, beauty, luxury, fine food & drinks sectors, wrapped up: for three days, the spaces of the Allianz MiCo were transformed into a crossroads of visions, materials and ideas, welcoming over 325 exhibitors from 10 countries and a selected and specialized audience of 7,908 visitors – high-profile professionals and industry experts perfectly aligned with the goals of the event.

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Discover our events

Packaging Première

an exclusive exhibition dedicated to those who create packaging for the luxury sector
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Packaging of Perfume, Cosmetics & Design

PCD Milan – the event that drives innovation and collaboration between packaging suppliers and beauty brands from Italy’s iconic Cosmetic Valley
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