Typography shapes packaging
July 1, 2026
For the 2026 edition of Packaging Première Milan, the dialogue between creativity, material innovation and sensory experience evolves into a new immersive dimension through scent
News & insights
Discover the latest news and trends in luxury, packaging and design.
Top news
Rethinking badge holders: when even a detail becomes design
April 17, 2026
Materials, reduction, and new aesthetic hierarchies in contemporary packaging
Levitology: when packaging defies gravity
March 16, 2026
Packaging Première Milan welcomes Levitology as a partner for the 2026 edition—an innovative company that transforms the display of products, logos and artworks through the meeting of advanced technology and creative vision. Its presence strengthens the dialogue between design, communication and science.
Scents, Emotions, Memories. Make Your Brand Unforgettable – Scent Your Event.
April 22, 2025
At Integra Fragrances, a true Made in Italy excellence, we’ve mastered the art of olfactory identity—a bespoke fragrance designed to reflect and enhance a brand’s essence, strengthening its impact through the emotional power of scent.
Fedon: tradition, innovation, and a new way of experiencing packaging
April 17, 2025
For over a century, Fedon has been a symbol of Italian excellence in the world of design and packaging. Founded in 1919, the company has evolved over time, staying true to its roots in artisan craftsmanship and turning them into a distinctive strength. Today, Fedon stands as a benchmark for Brand and companies seeking packaging solutions that combine aesthetics, functionality, and innovation.
Art Gallery
An actual art gallery will enrich the event: discover the latest news from the artists.
“FOLDED FREQUENCIES” by Viktoria Selusenkova for Folded Realities
April 14, 2026
The Art Gallery of Packaging Première 2026 presents “Folded Realities,” where the fold asserts itself as a creative gesture that shapes matter, form, and meaning.
An immersive experience among chromatic environments and coordinated works in which art and design interact, redefining packaging as an expressive space.
“CLOUD | HOLE | PLANET” by Michele De Matthaies for Folded Realities
April 14, 2026
The Art Gallery of Packaging Première 2026 presents “Folded Realities,” where the fold asserts itself as a creative gesture that shapes matter, form, and meaning.
An immersive experience among chromatic environments and coordinated works in which art and design interact, redefining packaging as an expressive space.
“Trajectory of an impulse” by Mariia Khomenko for Folded Realities
April 14, 2026
The Art Gallery of Packaging Première 2026 presents “Folded Realities,” where the fold asserts itself as a creative gesture that shapes matter, form, and meaning.
An immersive experience among chromatic environments and coordinated works in which art and design interact, redefining packaging as an expressive space.
“Body in Fabric” by Li Tao for Folded Realities
April 14, 2026
The Art Gallery of Packaging Première 2026 presents “Folded Realities,” where the fold asserts itself as a creative gesture that shapes matter, form, and meaning.
An immersive experience among chromatic environments and coordinated works in which art and design interact, redefining packaging as an expressive space.
MICRORELLEUS wins the Innovative Materials category with Microauthenfy at Avant-Garde 2026.
March 27, 2026
Authenticity becomes design: integrated, invisible, permanent.
REKRILL® – by KRILLMAT for Avant-Garde 2026
March 27, 2026
REKRILL®: 100% bio-based, high-performance biodegradable biopolymer for a sustainable and innovative industry
Tubettificio Robbiese wins the Design category with Coffee Hub at Avant-Garde 2026.
March 26, 2026
A new standard for circular packaging, where aesthetics, function, and responsibility meet.
Seaman Paper wins the Sustainability category with Vela at Avant-Garde 2026.
March 26, 2026
Vela Renew is Seaman Paper’s new recycled paper envelope option.
Packaging Première Milan 2026: an edition dedicated to innovation and the dialogue between materials and creativity
June 9, 2026
Three days of inspiration and exchange for the international luxury packaging community
Packaging Première 2026, a week to go: the program of talks and conferences has been unveiled, with design, and innovation in the spotlight
May 11, 2026
Packaging Première 2026 is fast approaching, and with it, an extensive program of talks and conferences has been shaped, staying true to the mission of promoting packaging culture.
Packaging Première presents the first edition of Packaging Woman of Italy 2026
April 9, 2026
An initiative developed in collaboration with NVC Packaging Centre that celebrates excellence, creativity, and female innovation in the packaging industry
Where packaging innovation comes to life: Packaging Première Milan 2026 unveils new spaces and experiences
February 16, 2026
Packaging Première returns on 19-21 May 2026 with an even broader vision, reinforcing its role as a key hub for the international high-end packaging community. More than an exhibition, the event continues to evolve as a platform where creativity, innovation, and materials come together—brought to life through new spaces, experiences, and industry leaders shaping the future of packaging.