News & insights

Swiss watch brand Gerald Charles has collaborated with Ducati to introduce a limited edition timepiece that celebrates the 30th anniversary of the iconic Ducati 916 motorcycle.

For LV Lovers, a new men’s fragrance from luxury brand Louis Vuitton, house perfumer Jacques Cavallier Belletrud sought to translate the notion of photosynthesis to scent. The eau de parfum comes in an iridescent flacon produced by glassmaker Pochet du Courval.

Today, James Cropper, the global market leader in advanced materials and paper products, unveiled its new brand identity. The company has undergone a complete brand refresh to mark the unification of James Cropper Speciality Paper, Colourform, and Technical Fibre Products under one company name of James Cropper. The new brand architecture will be represented as two market facing divisions of James Cropper Paper & Packaging and James Cropper Advanced Materials to support the group’s accelerated growth strategy.

Tickling the senses, and we are not just talking about smell and sight but also touch, is a crucial aspect in the cosmetics world. The creation of a sensorial tactile expression transcends the norms of traditional packaging and stimulates new sensations to enrich the consumer’s experience, thus giving new opportunities to brands. A perfect example is offered by Lumson with Pebble: the glass jar of the Romantica collection takes on a new identity, leading back to the world of nature.

Rhum Clément taps biotech company Kadalys for Bana Canne liqueur

The actress famously wore only a drop of the iconic perfume to bed. The innovative collectible packaging is inspired by those sensual words.

The value of neuromarketing in rebranding and design in the wine sector – Scriani case study

Encouraging a transition to ‘positive luxury’ packaging

The cognac house has just unveiled its very first bottled cocktail: the Boulevardier. A creation conceived with the Parisian cocktail bar Cravan.