Packaging Première & PCD Milan 2024: a successful edition

Three days of creativity, sustainability, and innovation: the 2024 edition of Packaging Première & PCD Milan, the leading event in luxury packaging for the fashion, beauty, jewelry, fine food, and wine & spirits sectors, ends today. The event took place in Milan from May 21 to 23 at Allianz MiCo.

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Fine craftsmanship and perfumery. The new direction of fragrance packaging.

Developments in the packaging of niche perfumery, and also of selective perfumery, seek to maintain the high reproducibility of bottles for economies of scale on the one hand, while looking for increasingly significant characterisation and exclusivity on the other.
While the story of a perfume incorporates all its elements, it increasingly starts with the bottle. The design of a bottle comes much earlier than that of its contents.

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Materially

Innovative and sustainable materials: find inspiration in Materially’s materials library at Packaging Première & PCD Milan

Packaging Première & PCD Milan 2024 partners with Materially, the reference point in Italy in the search for innovative and sustainable materials for the manufacturing industry and for every design-driven application. Visitors and exhibitors will discover some of the most innovative and sustainable materials in Materially’s materials library at the event. An unmissable occasion to find inspiration.

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Paper Posh

Paper Posh: an augmented reality project by digital artists Andrea Filippi and Gabriele Moschin

“Paper Posh” is an augmented reality project by digital artists Andrea Filippi and Gabriele Moschin: a curated collection of futuristic shopping bags, imaginatively and sophisticatedly crafted using generative Artificial Intelligence software. These bags will be showcased in the elegant setting of Packaging Première, the most renowned and exclusive showcase dedicated to luxury packaging in Milan, from May 21 to May 23, 2024.

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Ginnasium. Neuromarketing meets gin design

A gym for gin packaging, but above all, the first case study in neuromarketing for gin design. It is from this idea that Ginnasium took shape, a journey that brought together UPM Raflatac, So.ve.mec, Luxoro, Vetroelite, Vinolok, T&K, and SenseCatch.

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