Auroflex presents Audarya Sparkling Wine Label at Avant-Garde 2025

Inspired by the Sardinian legend of Ulysses’ sirens, the Audarya sparkling wine label celebrates the joy and carefree nature of bubbles.

It achieves this through a visual narrative featuring the siren Audarya as the protagonist: a creature half woman and half marine animal, with her sinuous octopus tentacles forming an elegant gown.

Within this dreamlike-mythological setting, a subtle texture of transparent, iridescent foil mimics fish scales, illuminating the upper portion of the label. In the lower part, a texture of ocean waves with blue thermochromic ink appears and envelops the siren only when the sparkling wine reaches a temperature of -12°C. This is how the pleasure of sipping this precious sparkling wine – crafted by the traditional method – aims to remind us of the delight of immersing ourselves in the waters of the Sardinian sea; within that poetic seascape, from which the entire youthful essence of Audarya is born.

Aureflex’s project has been selected by the jury for the Design category and will be exhibited in the Avant-Garde dedicated area at Packaging Première & PCD Milan 2025.

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