Discover the latest news and trends in luxury, packaging and design.
Luxury packaging for luxury goods, a marker of brand identity and perceived value, is undergoing a transformation that is reshaping the entire industrial landscape
Packaging Première Milan welcomes Levitology as a partner for the 2026 edition—an innovative company that transforms the display of products, logos and artworks through the meeting of advanced technology and creative vision. Its presence strengthens the dialogue between design, communication and science.
At Integra Fragrances, a true Made in Italy excellence, we’ve mastered the art of olfactory identity—a bespoke fragrance designed to reflect and enhance a brand’s essence, strengthening its impact through the emotional power of scent.
For over a century, Fedon has been a symbol of Italian excellence in the world of design and packaging. Founded in 1919, the company has evolved over time, staying true to its roots in artisan craftsmanship and turning them into a distinctive strength. Today, Fedon stands as a benchmark for Brand and companies seeking packaging solutions that combine aesthetics, functionality, and innovation.
Packaging Première & PCD Milan 2025 invites visitors to embark on a visionary journey where Artificial Intelligence meets human creativity, giving rise to a new form of augmented imagination. This fusion of technology and artistic inspiration opens the way to unexplored realms in the world of design
An actual art gallery will enrich the event: discover the latest news from the artists.
Packaging Première Milan confirms its role as a cultural platform, with the Art Gallery as the central expression of the 2026 edition.
We invite designers, digital artists, graphic designers, and illustrators to submit their applications for the Art Gallery of Packaging Première Milan, the event’s space dedicated to artistic experimentation.
In a world where speed too often replaces the time of process, Packaging Première Milan celebrates care, patience, and thoughtful design, in the belief that the most meaningful creative paths are the ones we travel together.
The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality
Authenticity becomes design: integrated, invisible, permanent.
REKRILL®: 100% bio-based, high-performance biodegradable biopolymer for a sustainable and innovative industry
A new standard for circular packaging, where aesthetics, function, and responsibility meet.
Vela Renew is Seaman Paper’s new recycled paper envelope option.
Packaging Première returns on 19-21 May 2026 with an even broader vision, reinforcing its role as a key hub for the international high-end packaging community. More than an exhibition, the event continues to evolve as a platform where creativity, innovation, and materials come together—brought to life through new spaces, experiences, and industry leaders shaping the future of packaging.
Packaging Première confirms its central role in the high-end packaging scene, presenting an edition full of contents, innovations and new insights for the entire supply chain.
Packaging Première collaborated with the innovative system Cicero.Live to measure audience engagement, interest, attention, and emotional response in real time through Artificial Intelligence.
The 2025 edition of Packaging Première & PCD Milan, the leading event for luxury packaging in the fashion & accessories, beauty, luxury, fine food & drinks sectors, wrapped up: for three days, the spaces of the Allianz MiCo were transformed into a crossroads of visions, materials and ideas, welcoming over 325 exhibitors from 10 countries and a selected and specialized audience of 7,908 visitors – high-profile professionals and industry experts perfectly aligned with the goals of the event.
