Every year, Packaging Première Milan is renewed through a different theme, a new visual language, and a collaboration with an artist capable of interpreting its essence. For the 2026 edition, the theme is craftsmanship, told through the works of Elisabetta Bonuccelli, founder of Unokostudio, who transforms the precision of industrial design into visual poetry with her contemporary origami.
The meeting place for luxury packaging visionaries
Luxury – Fashion – Beauty – Wine & Spirits – Food
PACKAGING PREMIèRE & PCD MILAN
Packaging Première is where the art of packaging comes to life.
Here, craftsmanship meets technology, ideas turn into collaborations, and every detail sparks new possibilities. It’s more than an event: it’s the meeting point for the luxury packaging community — a place where designers, brands, and creatives inspire one another and shape the future of the industry together.
If luxury packaging is your world, this is the place for you: a space to explore materials, visions, and projects that are already defining the next trends, one package at a time.
Innovation starts here. Be part of it.
WHY VISIT PACKAGING PREMIèRE
Meet the people shaping the future of packaging.
300+ selected EXHIBITORS
Step into a world where craftsmanship, technology and creativity shape emotion.
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WHERE IDEAS BECOME COLLABORATIONS TO CREATE ICONIC PACKAGING
Enter the Design Hub
Meet some of the best packaging design and branding agencies and get inspired by their works in the Design Hub.
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Meet the minds and stories shaping exceptional packaging.
CONFERENCES and debates
Two conference rooms to learn about the latest trends in packaging, luxury, and beauty from top brands and experts
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Step into a World of Art and Creativity
Art Gallery
Every year something new: new artists, new artworks to inspire your projects.
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Discover packaging avant-garde
Avant-Garde award
The contest rewarding the year’s most innovative packaging projects and materials.
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Join the luxury packaging community
Join the community
If luxury packaging is your world, this is your place. Meet those who believe packaging is more than just a box.
Unveiling the 2026 Theme
300 + EXHIBITORS
300+ EXHIBITORS
Meet the finest high-end packaging suppliers and find the ideal partner.
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Art Gallery
Art-Gallery
Every year, a new artistic project celebrates the connection between art, design, and packaging.
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Avant-Garde
Avant-Garde
The contest that rewards the most innovative packaging designs and materials of the year.
FIND OUT MORE
Design Hub
Design Hub
Meet some of the finest packaging design and branding agencies in the Design Hub.
CONFERENCES
CONFERENCES
Discover the latest packaging, luxury, and beauty trends from top brands and experts.
FIND OUT MORE
NETWORKING
NETWORKING
A unique opportunity to build strategic connections with industry leaders.
Packaging Première
Packaging Première is where the art of packaging comes to life.
Here, craftsmanship meets technology, ideas turn into collaborations, and every detail sparks new possibilities. It’s more than an event: it’s the meeting point for the luxury packaging community — a place where designers, brands, and creatives inspire one another and shape the future of the industry together.
If luxury packaging is your world, this is the place for you: a space to explore materials, visions, and projects that are already defining the next trends, one package at a time.
Innovation starts here. Be part of it.
ADVISORY BOARD
The Packaging Première Advisory Board brings together industry leaders and professionals selected for their expertise in packaging, design, and processes. A community where ideas, skills, and diverse perspectives come together to drive shared creativity and collaboration.
WHAT OUR COMMUNITY SAYS
LEARN FROM EXPERTS
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Not to be missed!
Conferences, initiatives, new projects, and much more that you cannot miss before and during Packaging Première & PCD Milan.
Avant-Garde
Avant-Garde
Discover the selection of the most innovative packaging of the year and meet their creators onsite.
READ MORE
Design Hub
Design Hub
Meet some of the top packaging design and branding agencies, in the new Design Hub.
Talks
Talks
Learn about the latest trends in luxury, packaging and beauty from top brands and experts.
READ MORE
Sustainability
Discover our Talks
DISCOVER PACKAGING PREMIèRE
Packaging Première brings together the finest manufacturers and high-end brands to inspire new collaborations and shape extraordinary ideas.
From fashion to wine and spirits, from gourmet food to jewellery, from perfumery to cosmetics – every sector finds its space here, along with the right partners to create packaging that embodies style, value and innovation.
Discover the new Beauty Hub — an exclusive area dedicated to primary packaging for the beauty industry.
A journey through glass, plastic, tubes, caps and sustainable materials, where innovation meets beauty.
Meet our sponsors
Packaging Première and PCD Milan
How to attend the event?
The entrance is free and reserved for industry professionals. It is mandatory to register in advance by clicking below. You will receive a confirmation email with a barcode to present at the entrance to collect your badge.
Packaging Première & PCD Milan
A Milano, il mondo del packaging di lusso incontra il packaging per la bellezza in un unico evento