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Design Hub powered by Avery Dennison
The art gallery that celebrates the spirit of non-competitive collaboration among branding and packaging design agencies.
For the first time in 2024, Packaging Première & PCD Milan hosted the Design Hub, a space where four leading agencies specializing in wine & spirits packaging design showcased their projects and creations.
This art gallery celebrates the spirit of non-competitive collaboration among agencies, coming together in a shared space to present some of their best technical and artistic interpretations. These creations convey the value of design, elevating the narrative of each brand’s unique essence.
Are you a designer or an agency? Book your space to join the Design Hub 2025 and showcase your packaging design creations in the exclusive setting of Packaging Première.
ANISHA
Based in Dubai, UAE, Anisha is a premier design house specializing in the creation of bespoke design solutions for the perfumery industry.
We offer a turnkey service, managing the process from concept sketch to the delivery of packaging. Whether you need a complete packaging solution – including bottle, pump, cap, and box – or a redesign for your existing packaging, our in-house technical design team creates precise engineering drawings for mold production, ensuring your vision comes to life. Plus, our expert shipping department ensures your goods arrive quickly and seamlessly, with all the necessary documentation.
We work with companies of all sizes – from large perfume factories to emerging boutique brands.
batllegroup
Batllegroup is a leading design agency specializing in branding, packaging, and digital experiences. With a focus on innovative design solutions, we combine creativity and strategy to craft compelling brand identities that resonate with consumers. Our team collaborates with renowned global brands to create impactful, aesthetically-driven designs across all touchpoints, from physical packaging to digital interfaces, embodying craftsmanship, luxury, and timeless elegance.
IDEM DESIGN
Idem Design is a creative agency with over 15 years of experience in branding, packaging, and communication. The studio’s mission is to communicate stories, products, and experiences through creativity, methodology, and strategic research. It has received major international accolades such as the Red Dot Design Award 2022, OlioOfficina’s Studio of the Year 2022, the Pentawards 2023, the Vinitaly Design Award 2024, and the Fedrigoni Top Award 2025.
"The first edition of the Design Hub was a memorable experience — a space for dialogue, exchange, and sharing, as well as a magnificent showcase to present some of our most significant projects"
Matteo Zantedeschi
Art Director - Advision
"Participating in the Design Hub was an exciting experience that allowed us to connect with dozens of designers and creatives and engage with hundreds of people intrigued by the excellence of packaging design"
Vincenzio Maccarrone, Tommaso Pecchioli
Art Directors, Owners & Founding Partners - Officina Grafica
"As a designer, it’s not easy to find spaces for sharing and presenting to brands. The Design Hub experience was an extraordinary first: the open space shared with other agencies and the constant flow of visitors turned the experience into an outstanding success"
Stefano Torregrossa
Creative Director - O,nice! Studio
WHY VISIT PACKAGING PREMIèRE & PCD MILAN
SOURCE WITH 300+ EXHIBITORS
300+ EXHIBITORS
Meet the top suppliers of high-end packaging and find the perfect partner for your projects
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focus on design
Design Hub
Meet some of the best packaging design and branding agencies and get inspired by their works in the Design Hub.
STAY UP TO DATE WITH EXCITING TALKS
TALKS
Two conference rooms to learn about the latest trends in packaging, luxury, and beauty from top brands and experts
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EXPLORING AI, ART AND CREATIVITY
Art-Gallery
The space for artistic experimentation where artificial intelligence and human creativity come together to bring cutting-edge artworks to life.
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DISCOVER PACKAGING AVANT-GARDE
Avant-Garde Award
The Award rewarding the year’s most innovative packaging projects and materials
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NETWORKING OPPORTUNITIES
NETWORKING
A unique opportunity to create strategic connections with industry leaders
300 + ESPOSITORI
300+ ESPOSITORI
Incontra i migliori fornitori di packaging di alta gamma e trova il partner giusto
SCOPRI DI PIù
Art Gallery
Art-Gallery
Ogni anno un nuovo progetto artistico per celebrare il legame tra arte, design e packaging
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Avant-Garde
Avant-Garde
Il contest che premia i progetti di packaging e i materiali più innovativi dell'anno
SCOPRI DI PIù
Design Hub
Design Hub
Incontra alcune tra le migliori agenzie di packaging design e branding nel Design Hub.
Conferenze
Conferenze
Scopri gli ultimi trend del packaging, lusso e bellezza da top brand ed esperti
SCOPRI DI PIù
NETWORKING
NETWORKING
A unique opportunity to create strategic connections with the key players in the industry.
why visit?
It will be a unique event to exchange ideas and inspirations. Every aspect of the visitor experience is designed to help you find new insights and facilitate connections with future suppliers.
When and where
13 - 15 May 2025 Allianz MiCo - Milan
How to get there
Conferences
Hear from industry experts to discover all the latest trends in the world of luxury and beauty packaging
News and insights
Discover the latest updates on our events and many other exclusive contents.
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Fashion e accessori
Alexander McQueen, Bally, Brunello Cucinelli, Bulgari, Calzedonia, Canali, Celine, Dsquared2, Etro, Furla, Giorgio Armani, Gucci, Liu Jo, Loro Piana, Luxottica, Marella, Max Mara, Missoni, Moncler, Moschino, Off-White, Prada, Salvatore Ferragamo, Tod’s, Valentino, Zegna
Wine&Spirits
Bottega, Brunello, Ca’ del Bosco,
Campari Group, Collis Veneto Wine Group, Distillerie Bonollo Umberto, Fantini Group Vini, Ferrari
F.lli Lunelli, Feudi San Gregorio, Lucano 1894, Marchesi De’ Frescobaldi, Mazzetti d’Altavilla, Mionetto, Montenegro,
Illva Saronno
Fine Food
Acetaia Giusti, Barilla, Domori, Ferrero, Gud Milano, Icam, Illy Caffè, Il Paniere Serafini, Lavazza, Lindt & Sprüngli, Maison Macolat, Marchesi 1824, Noberasco, Olivieri, Peck, Rigoni di Asiago, Scarpato, Splendia, Venchi
Orologi e gioielli
Bulgari, Damiani, Kaidor, Locman, Mabina Gioielli,
Marco Bicego, Morellato, Pomellato, Radeztky, Rolex Italia, Stroili Oro, Swarovski, Vhernier
Cosmesi e profumi
Acqua di Parma, Alfaparf Group, Angelini Beauty, Arval Cosmetici, Bios Line, Bottega Verde, Bullfrog, Collistar, Coswell, Dolce & Gabbana Beauty, Dr. Vranjes Firenze, Etro Beauty, Gotha, H. Krull & C., HIC, Intercos, Istituto Ganassini, KIKO Milano, L’Erbolario, L’Oréal, La Prairie, Mavive, Nabla Cosmetics, Nobile 1942, Nouba, Pink Frogs, Professional by Fama, Pupa, Rancé, Scent Company, Selectiva, Xerjoff
Altro
Alcantara, Alessi, B&B Italia, Bormioli Luigi, Hangar Manzoni, H&H Italia, Kering, Moleskine, Pineider 1774, QC Terme, Robilant Associati, Sambonet, The Pomo, The Walt Disney Company, Thun, Treccani, Yankee, Zucchi
Top
Visitors
Scopri gli eventi
Packaging Première
an exclusive exhibition dedicated to those who create packaging for the luxury sector
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Packaging of Perfume, Cosmetics & Design
PCD Milan – the event that drives innovation and collaboration between primary packaging suppliers and beauty brands.
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Packaging Première & PCD Milan
Packaging Première and PCD Milan together provide a comprehensive view of the future of packaging for the luxury and beauty sectors. Through conferences, workshops, and projects that drive innovation in packaging and design, Packaging Première & PCD Milan has become an essential event for packaging professionals, graphic designers, marketers, and product developers. It is not just a trade fair but a space for inspiration, networking, and information.
