Talks

Meet the minds behind the future of luxury packaging.

Meet the minds and the stories behind extraordinary packaging

Be inspired by experts, brands, and designers who anticipate industry trends and shape the future of packaging and luxury.

Two conference rooms to stay one step ahead, discover groundbreaking packaging, and explore the most cutting-edge technologies and designs.

At Packaging Première & PCD Milan 2025, global experts and top brands — including Dondup, Lancôme, Suntory Global, Xerjoff, Zamora Company and GUESS Europe — shared their insights on the trends shaping the future of luxury, beauty, packaging and design. Get ready to discover what awaits you in 2026.

No reservation required to attend the conferences.

Are you excited to discover the Packaging Première 2026 conferences?

Here’s a little sneak peek: the full programme is coming soon!

REBRANDING: FOOD PACKAGING AND BRAND POSITIONING

With Bauli Group and Cosaporto

Let’s talk about Motta and how new packaging can revolutionise a brand’s positioning.

DOVE LE IDEE DIVENTANO COLLABORAZIONI E DANNO VITA A PACKAGING ICONICI

Entra nel Design Hub

Incontra alcune tra le migliori agenzie di packaging design e branding, e lasciati ispirare dai loro progetti nel Design Hub.

SCOPRI DI PIù

COSMETIC PACKAGING: INCLUSIVITY AND NEW TRENDS

With Juan Campderà

Juan Campderà, General Manager of Aktiva, will share exclusive insights into the world of cosmetic packaging.

IMMERGITI IN UN MONDO DI ARTE E CREATIVITà

Art Gallery

Ogni anno un nuovo tema, nuovi artisti e opere d'arte per ispirare i tuoi progetti.

SCOPRI DI PIù

The return to craftsmanship in wine & spirits packaging

With IRÜBI estudio creativo

Small winery, big design. Here’s how craftsmanship takes wine packaging to the next level.

ENTRA NELLA COMMUNITY DEL PACKAGING DI LUSSO

ENTRA NELLA COMMUNITY

Se il packaging è il tuo mondo, questo è il tuo posto. Incontra chi come te pensa che il packaging sia molto più di una semplice confezione.

ON THE PACKAGING PREMIÈRE 2026 STAGE

Luca Casaura

Chief Marketing Officer

Bauli Group

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Juan Campdera

General Manager

Aktiva | Creative Design Agency

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Gianluca Digrisolo

Senior Marketing Manager

Mack & Schuhle Italia

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Stefano Manili

Founder & CEO

Cosaporto

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Rubén Poves Picazo

Co-Founder & Creative Director

IRÜBI estudio creativo

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Mario Di Paolo

Founder

Spazio Di Paolo

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TWO CONFERENCE ROOMS, ENDLESS INSPIRATION

Three days of information, insights, discovery, and networking with experts, designers, and top luxury and packaging brands.

TREND HALL

Here, brands, designers, suppliers, and creative agencies will showcase the projects that are redefining high-end packaging.

FUTURE STAGE

Future stage

Three days dedicated to technical insights and the exploration of technologies and materials that are pushing packaging and sustainability toward new frontiers of innovation.