Press releases – Packaging Premiere & PCD Milan

Packaging Première presents the first edition of Packaging Woman of Italy 2026

An initiative developed in collaboration with NVC Packaging Centre that celebrates excellence, creativity, and female innovation in the packaging industry

Where packaging innovation comes to life: Packaging Première Milan 2026 unveils new spaces and experiences

Packaging Première returns on 19-21 May 2026 with an even broader vision, reinforcing its role as a key hub for the international high-end packaging community. More than an exhibition, the event continues to evolve as a platform where creativity, innovation, and materials come together—brought to life through new spaces, experiences, and industry leaders shaping the future of packaging.

Registration is now open for Packaging Première 2026

Packaging Première confirms its central role in the high-end packaging scene, presenting an edition full of contents, innovations and new insights for the entire supply chain.

Innovative AI Collaboration with Cicero.Live Enhances Understanding of Audience Response at Packaging Première 2025

Packaging Première collaborated with the innovative system Cicero.Live to measure audience engagement, interest, attention, and emotional response in real time through Artificial Intelligence.

The 2025 edition of Packaging Première & PCD Milan wraps up after three inspiring days of innovation and creativity in high-end packaging

The 2025 edition of Packaging Première & PCD Milan, the leading event for luxury packaging in the fashion & accessories, beauty, luxury, fine food & drinks sectors, wrapped up: for three days, the spaces of the Allianz MiCo were transformed into a crossroads of visions, materials and ideas, welcoming over 325 exhibitors from 10 countries and a selected and specialized audience of 7,908 visitors – high-profile professionals and industry experts perfectly aligned with the goals of the event.

Countdown to Packaging Première & PCD Milan: the sector’s most anticipated event opens its doors in just two weeks!

Packaging Première & PCD Milan 2025: when imagination becomes a sensory experience

Packaging Première & PCD Milan 2025 invites visitors to embark on a visionary journey where Artificial Intelligence meets human creativity, giving rise to a new form of augmented imagination. This fusion of technology and artistic inspiration opens the way to unexplored realms in the world of design

Innovation and future: discover the not-to-be-missed conferences at Packaging Première & PCD Milan

During Packaging Première & PCD Milan, scheduled from 13 to 15 May 2025, visitors will have the opportunity to assist to a comprehensive programme of conferences and debates dedicated to the industry’s latest trends and innovations. Experts, designers and business leaders will share their knowledge to offer an in-depth look at the new challenges and opportunities of the packaging of the future.

Avant-Garde: Showcasing the Most Revolutionary Packaging Innovations at Packaging Première & PCD Milan 2025

Packaging Première & PCD Milan has unveiled the projects that will compose the upcoming edition of Avant-Garde, the initiative dedicated to innovation in the packaging sector.

Augmented Imagination: Packaging Première & PCD Milan’s Art Gallery explores the future of creativity.

The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality

Registration now open for Packaging Première & PCD Milan 2025

The must-attend event dedicated to the future of packaging portrayed through design and innovation will take place from 13 to 15 May 2025

Call for Artist! – Packaging Première & PCD Milan Art Gallery 2025

We invite designers, digital artists, graphic designers, and illustrators to submit their applications to the Art Gallery of Packaging Première & PCD Milan, the event’s artistic experimentation space.

Entries are now open for Avant-Garde, the contest of Packaging Première & PCD Milan dedicated to innovation.

From May 13 to 15, 2025, Packaging Première & PCD Milan, the reference event for deluxe packaging will be back. This edition will offer new perspectives and inspirations, driven by the artistic vision of Andrea Filippi and Gabriele Moschin, experts in integrating Artificial Intelligence in their artworks

Packaging Première & PCD Milan: between nature, design and (augmented) imagination

Packaging Première & PCD Milan 2024: a successful edition

Three days of creativity, sustainability, and innovation: the 2024 edition of Packaging Première & PCD Milan, the leading event in luxury packaging for the fashion, beauty, jewelry, fine food, and wine & spirits sectors, ends today. The event took place in Milan from May 21 to 23 at Allianz MiCo.

Packaging Première & PCD Milan: discovering digital art

Emotional Immersion Star, Encrypted World, Shaping the Future: the digital art projects at Packaging Première & PCD Milan

Events Not to Be Missed: Early Agenda Highlights for Packaging Première & PCD Milan 2024

Packaging Première & PCD Milan, the flagship event for deluxe packaging in the fashion, beauty, jewelry, fine food, wine & spirits sectors, scheduled from May 21 to 23, 2024, not only presents the latest product innovations and outlines market trends but also advocates for important themes that will be explored in talks and conferences throughout the event.

Packaging Première & PCD Milan: what will make the next edition unforgettable

Packaging Première & PCD Milan: what will make the next edition unforgettable. Packaging Première & PCD Milan 2024 will be taking place from 21 to 23 May at Allianz MiCo – Milan.

Packaging Première & PCD Milan: the first highlights of the 2024 edition, scheduled from 21 to 23 May in Milan.

The countdown to Packaging Première & PCD Milan 2024 has now started: with just a few months to go, the 2024 edition promises to be an impressive one, in terms of the high quality of the exhibitors, contents and collateral projects.
Packaging Première & PCD Milan 2024 will be taking place from 21 to 23 May at Allianz MiCo – Milan.

Packaging Première and PCD Milan 2023: an edition to remember

Packaging Première and PCD Milan 2023: the fifth edition of Italy’s most exclusive packaging event was a success!

Packaging Première and PCD Milan: just a few days to go for the new edition of Italy’s most exclusive packaging event

Countdown to the next edition of Packaging Première and PCD Milan, in the name of sustainability

An edition focused on sustainability: this is the key message of Packaging Première and PCD Milan, which will take place from 16 to 18 May in Milan in Hall 3 of Fieramilanocity.

Packaging Première and PCD Milan: a conference programme with a strong commitment to innovation

Packaging Première & PCD Milan 2023: a conference programme with a strong focus on innovation, sustainability, technology, digitisation, packaging design and branding, applied in particular to the beauty, fashion, wine & spirits and jewellery.

Packaging Première and PCD Milan: Avant-Garde is back.

Packaging Première and PCD Milan: the launch of Avant-Garde, the project that awards the most innovative, sustainable and unconventional packaging

Packaging Première and PCD Milan: the first highlights of the next edition

After the success of the fourth edition of Packaging Première and the first edition of PCD Milan which ended last May, Easyfairs Italia is already working on the next events, scheduled from 16 to 18 May 2023 at Fieramilanocity.

Milan is getting ready for the third edition of Packaging Première, the selective exhibition dedicated to luxury packaging.

The third edition of Packaging Première will take place from 28 to 30 May 2019 at Fieramilanocity.

Packaging Première – Shaping Luxury… and Art!

Packaging Première – Shaping Luxury… and Art! Discover the Art Gallery.

Dates confirmed for the fourth edition of Packaging Première.

The fourth edition of Packaging Première will take place from 26 to 28 May 2020.

The third edition of Packaging Première was a huge success!

Packaging Première – Shaping Luxury… and Art! Discover the Art Gallery.

Easyfairs acquires majority stake in Milan-based Packaging Première exhibition

Easyfairs acquires majority stake in Milan-based Packaging Première exhibition.

Preparations for the fourth Packaging Première edition.

Packaging Première announces new dates for its fourth edition: 15-17 September 2020

The fourth edition of Packaging Première is announced to take place in May 2021

Packaging Première launches Packaging Première Collection – PAC Edition

Packaging Première Collection will be a digital event.

Packaging Première launches Pack Match, a tailor-made business matching service dedicated to deluxe packaging

Packaging Première launches Pack Match, a tailor-made business matching service dedicated to deluxe packaging.

The fourth edition of Packaging Première will take place from 24 to 26 May 2022

The fourth edition of Packaging Première will take place from 24 to 26 May 2022.

Packaging Première Collection: the exclusive event dedicated to deluxe packaging is set to take place from 5 to 7 October 2021

Packaging Première Collection: the exclusive event dedicated to deluxe packaging is set to take place from 5 to 7 October 2021.

World-leading beauty packaging event PCD to launch Milan edition in 2022 alongside Packaging Première

World-leading beauty packaging event PCD to launch Milan edition in 2022 alongside Packaging Première.

Packaging Première Collection: positive results for the event dedicated to excellence in deluxe packaging

Packaging Première Collection: positive results for the event dedicated to excellence in deluxe packagin.

A renewed graphic identity opens the new chapter of Packaging Première, the leading selective exhibition dedicated to luxury packaging

A renewed graphic identity opens the new chapter of Packaging Première, the leading selective exhibition dedicated to luxury packaging.

The countdown to the first edition of PCD Milan has officially started

Packaging Première Collection will be a digital event.