Shiseido is the latest cosmetics brand to work with James Cropper, to deliver its responsible packaging strategy, as the beauty house launches Ulé, an innovative eco-conscious skincare brand.
Using FibreBlend Upcycled Technology, the outer packaging is made with paper from our Rydal range. The natural white board is made with 100% recycled fibres, certified to the FSC® recycled label which recognises the important role that recycling paper plays in the entire paper lifecycle, and sits perfectly with Shiseido’s focus on reducing and recycling its packaging.
As part of the brand’s green mission, the outer packaging design includes black text printed on a nude matte background, while thin vertical lines have been created via debossing on the surface of the folding cartons, combined with embossing at the centre of the facing. Ulé also eliminated leaflets and inner carton components from its secondary packaging.
As demand for recyclable materials in packaging grows, natural materials are increasingly replacing plastics, and that’s exactly what Shiseido has done; we’re helping them to strengthen their environmentally-friendly credentials.
