Mulberry Green is the brand’s signature shade and also emblematic of their commitment to social responsibility. The bespoke Mulberry Green colour was created at the mill in 2015, working jointly with G.F Smith.
Mulberry is focussed on introducing new, innovative packaging solutions to reduce their impact on our planet.
Every sheet of Mulberry Green paper has 50% post-consumer waste including CupCycling™ fibre from cup waste.
2.5 billion disposable coffee cups are thrown away each year. James Cropper has introduced specialised CupCycling™ technology to combat this problem. The innovative zero waste process removes the plastic lining from the paper cup, allowing both to be recycled separately. The paper fibre is then combined with other post-consumer waste and wood from sustainably managed forests to create paper for Mulberry Green packaging.
