An essential good dressed in a luxury bottle. The Giorgio Armani Group announces a new and significant evolution in its lifestyle universe: the Acqua Armani line officially comes under the production and distribution management of Acqua e Terme di Fiuggi S.p.A., through a long-term licensing agreement that brings together two historic Made in Italy excellences.
The fashion house confirms its intention to strengthen its presence in the premium beverage sector through partners who share the same vision of quality and authenticity.
Starting in May, Fiuggi will be responsible for the production and distribution of Acqua Armani, taking over from the previous collaboration with Lauretana, which began in 2020. The choice is not accidental: Armani and Fiuggi represent two Italian stories united by rigor, elegance, and a deep connection to their territory.
