Closer Look at the Comme des Garçons HOMME x New Balance U1890A Collaboration
February 16, 2026
The collaboration features two colorways, the “Black/Charcoal” and the “Beige/Orange.”
News & insights
Discover the latest news and trends in luxury, packaging and design.
Top news
Scents, Emotions, Memories. Make Your Brand Unforgettable – Scent Your Event.
April 22, 2025
At Integra Fragrances, a true Made in Italy excellence, we’ve mastered the art of olfactory identity—a bespoke fragrance designed to reflect and enhance a brand’s essence, strengthening its impact through the emotional power of scent.
Fedon: tradition, innovation, and a new way of experiencing packaging
April 17, 2025
For over a century, Fedon has been a symbol of Italian excellence in the world of design and packaging. Founded in 1919, the company has evolved over time, staying true to its roots in artisan craftsmanship and turning them into a distinctive strength. Today, Fedon stands as a benchmark for Brand and companies seeking packaging solutions that combine aesthetics, functionality, and innovation.
Packaging Première & PCD Milan 2025: when imagination becomes a sensory experience
April 15, 2025
Packaging Première & PCD Milan 2025 invites visitors to embark on a visionary journey where Artificial Intelligence meets human creativity, giving rise to a new form of augmented imagination. This fusion of technology and artistic inspiration opens the way to unexplored realms in the world of design
Packaging Première & PCD Milan 2025 x Madame Furoshiki: A Unique Collaboration for Sustainable Packaging
April 11, 2025
At Packaging Première & PCD Milan 2025, we are thrilled to present a special initiative in collaboration with Madame Furoshiki, showcasing a blend of sustainability, art, and creativity in packaging design. This exclusive partnership celebrates the power of reuse and circular design, offering visitors a fresh perspective on the future of packaging.
Art Gallery
An actual art gallery will enrich the event: discover the latest news from the artists.
Call for Artists! – Art Gallery 2026 by Packaging Première Milan
December 22, 2025
We invite designers, digital artists, graphic designers, and illustrators to submit their applications for the Art Gallery of Packaging Première Milan, the event’s space dedicated to artistic experimentation.
Paper Tracks: How far can paper take us?
November 13, 2025
In a world where speed too often replaces the time of process, Packaging Première Milan celebrates care, patience, and thoughtful design, in the belief that the most meaningful creative paths are the ones we travel together.
“Imprints of Care” by Antonina Tina Kake
April 29, 2025
The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality
“Where do you get your ENERGY from?” by Valentina Ashley Zaniboni
April 28, 2025
The Art Gallery at Packaging Première & PCD Milan 2025 presents the prompting revolution. The technique of formulating instructions, questions, or commands to guide AI in generating relevant and high-quality responses becomes art, restoring to words their fundamental value: virtuality
Unthinkable paperboards for packaging dreamers: Infinity RePROJECT® – Bartoli’s project for Avant-Garde 2025
January 15, 2026
Infinity RePROJECT® is a patented paperboard available from 600 to 5000 gsm, whose physical-mechanical performance derives from a special process that enhances recycled natural fibres
Avant-Garde Award: what does innovation really mean?
October 23, 2025
What happened over the past year? What did we learn? And what do we choose to carry with us?
The answer is data.
Special Mention for tissuePack: the revolutionary material presented by Mara Paper Lab & Grifal Group at Avant-Garde 2025
March 24, 2025
tissuePack is the revolutionary material made from 100% natural fibers, ideal for eco-sustainable, protective, and aesthetically appealing packaging.
Fedrigoni Self Adhesives presents Re-Play Tintoretto Gesso at Avant-Garde 2025
March 21, 2025
Fedrigoni Self Adhesives presents Re-Play Tintoretto Gesso at Avant-Garde 2025
Registration is now open for Packaging Première 2026
January 19, 2026
Packaging Première confirms its central role in the high-end packaging scene, presenting an edition full of contents, innovations and new insights for the entire supply chain.
Innovative AI Collaboration with Cicero.Live Enhances Understanding of Audience Response at Packaging Première 2025
June 18, 2025
Packaging Première collaborated with the innovative system Cicero.Live to measure audience engagement, interest, attention, and emotional response in real time through Artificial Intelligence.
The 2025 edition of Packaging Première & PCD Milan wraps up after three inspiring days of innovation and creativity in high-end packaging
May 19, 2025
The 2025 edition of Packaging Première & PCD Milan, the leading event for luxury packaging in the fashion & accessories, beauty, luxury, fine food & drinks sectors, wrapped up: for three days, the spaces of the Allianz MiCo were transformed into a crossroads of visions, materials and ideas, welcoming over 325 exhibitors from 10 countries and a selected and specialized audience of 7,908 visitors – high-profile professionals and industry experts perfectly aligned with the goals of the event.
Countdown to Packaging Première & PCD Milan: the sector’s most anticipated event opens its doors in just two weeks!
April 28, 2025
Countdown to Packaging Première & PCD Milan: the sector’s most anticipated event opens its doors in just two weeks!