
Rethinking badge holders: when even a detail becomes design
Materials, reduction, and new aesthetic hierarchies in contemporary packaging

Materials, reduction, and new aesthetic hierarchies in contemporary packaging

Packaging Première Milan welcomes Levitology as a partner for the 2026 edition—an innovative company that transforms the display of products, logos and artworks through the meeting of advanced technology and creative vision. Its presence strengthens the dialogue between design, communication and science.

At Integra Fragrances, a true Made in Italy excellence, we’ve mastered the art of olfactory identity—a bespoke fragrance designed to reflect and enhance a brand’s essence, strengthening its impact through the emotional power of scent.

For over a century, Fedon has been a symbol of Italian excellence in the world of design and packaging. Founded in 1919, the company has evolved over time, staying true to its roots in artisan craftsmanship and turning them into a distinctive strength. Today, Fedon stands as a benchmark for Brand and companies seeking packaging solutions that combine aesthetics, functionality, and innovation.

Packaging Première & PCD Milan 2025 invites visitors to embark on a visionary journey where Artificial Intelligence meets human creativity, giving rise to a new form of augmented imagination. This fusion of technology and artistic inspiration opens the way to unexplored realms in the world of design

At Packaging Première & PCD Milan 2025, we are thrilled to present a special initiative in collaboration with Madame Furoshiki, showcasing a blend of sustainability, art, and creativity in packaging design. This exclusive partnership celebrates the power of reuse and circular design, offering visitors a fresh perspective on the future of packaging.

Packaging Première & PCD Milan 2024 partners with Materially, the reference point in Italy in the search for innovative and sustainable materials for the manufacturing industry and for every design-driven application. Visitors and exhibitors will discover some of the most innovative and sustainable materials in Materially’s materials library at the event. An unmissable occasion to find inspiration.

Fedrigoni Mistral is the new embossed paper for packaging, publishing and luxury communications with delicate and distinguished texture of fine embossing, on both sides.

Impatto Positivo, the brand operating in the field of sustainability, will be a partner of Packaging Première & PCD Milan 2024. Exhibitors will have the opportunity to make their stand ‘impact positive,’ as will the event organization with the Exhibitor Lounge.

Global Ribbons will be sponsor of the event, providing innovative ribbons in Tencel® an ecological and biodegradable fibre. Tencel® is made from cellulose derived from the dissolved pulp of fast-growing trees such as eucalyptus and beech trees.

Packaging Première & PCD Milan creates the event water bottle and becomes more sustainable with the Water Bottle project. In order to reduce the use of plastic, water dispensers will be installed and visitors will be able to fill their water bottles free of charge at the event.

Lauretana, the water dedicated to those who love themselves, is partner of Packaging Première e PCD Milan 2022.