Carta Personalizzata

Very often clothing manufacturers need to increase the perceived value of their products not only with an advertised brand but also with an attractive packaging.
However, the function of packaging is multiple because, in addition to protecting the product, it clearly or subliminally communicates a positive message to the user of the fashion object. Packaging is a very important part of product marketing.
We have summarily addressed the point of view and the needs of the manufacturer of fashion items. Now let’s turn the question around. We look at the point of view of the user of the fashion product. An important point is the expectation. Once you decided to spend more for a well-made, designer and “fashionable” garment, you agreed to spend a higher amount than for a more commercial garment or pair of shoes. By virtue of this higher expense, one expects: excellent design, excellent quality of materials and impeccable manufacturing. But that is not all. Part of the price of the product is the shopping experience. Then the courtesy of the store and finally the packaging. From the outside to the inside: an important and signed bag, a beautiful and well-made box, an impeccable product packaging.
This is exactly where the need to “dress” the product impeccably arises.
If we go further, we can even imagine that we are the product for once. We are a great pair of women’s shoes. We cost more than a thousand euros. Do we want to leave the house (read box) dressed in rags? No, not really.