Matte-lacquered MDF box, enhanced with chromed steel details, suede inserts, and wood elements. The design is completed by custom-made knobs featuring the logo and an integrated document holder, combining elegance and functionality in a single solution.

A box featuring an automatic opening mechanism. Simply touching the front sensor activates the system: the lid lifts with a controlled motion, revealing a transparent cylinder that houses the watch and rises vertically in a smooth, harmonious movement. Once in the presentation position, two integrated light points illuminate the watch, while half of the cylinder rotates 180 degrees, allowing the watch to be removed with ease and elegance. A second touch on the sensor activates the reverse sequence: the cylinder closes, descends back into the box, and the lid lowers, returning the system to its initial position with the same fluidity as the opening motion. The box is equipped with an integrated battery pack, rechargeable via USB-C, ensuring more than 100 complete opening and closing cycles. The standard finish is satin aluminum, enhanced by a chromed insert and raised logo lettering. However, the box can be fully customized in terms of finishes, dimensions, and functions, offering a high level of flexibility to meet specific project requirements.

Beauty is timeless. The special packaging created by Pozzoli for Audi is proof. The box consists of a base coated in precious black paper, wrapped in a cover with closing flap coated in black paper and decorated with the “Audi” logo printed in white. The base of the box includes a carboard and foam fitment that holds an hourglass.

ELANCIA 100ML PEHD

ELANCIA 150ML PEHD

Autofolding cardboard box, paired with a deep blue cotton bag with white logos. Size, color, and logo can be customized to meet the client’s needs. Fully made in Italy.

Color, simplicity, a taste of summer: the perfect container to hold creations that smell of sun and sea. Customizable in size, logo, and color. Foldable and recyclable, suitable for paper recycling.

Avance: a distinctive perfume collection inspired by the game of chess, where passion, power and mystery come together. Avance is an exclusive, limited-edition collection of twelve unique fragrances, each inspired by a chess piece. Each fragrance represents a piece on the chessboard of desire and seduction, evoking a game of power in which victory is won only by the most astute player, capable of deciphering the deepest emotions of the human soul. Avance fragrances embody the fascinating dualities of the human soul, locked in a perpetual duel between light and shadow, reason and passion. Each fragrance is a reflection of the strategy, ingenuity and magnetism that characterise the game of chess, where every move is an act of power and seduction. More than just a collection of fragrances, Avance is a sensory experience that explores the intertwining of contrasting emotions. Each fragrance reveals an aspect of the human psyche. In this power play, each piece has a distinctive personality that embodies the essence of its being.

Avant-Garde showcases the most innovative luxury packaging products of the year at Packaging Première & PCD Milan 2025, selected by a jury made up of academics, designers and industry experts. The jury evaluated the applications and selected the projects according to three categories: Design, Sustainability and Innovative Materials. Discover all the projects selected by the jury by clicking on the link below