IMPLUVIA

Impluvia comes from a challenge, creating an unusual packaging whose design is inspired to the artistic avant-garde of the 1900s, industrialized and for the large-scale production. “Impossible projects” and problem solving are two edges where OVERKART frequently walk by, they are the great inspiration to represent new shapes and lines.
Impluvia has a flexible and strong structure: it works with a game of asymmetrical lines which do not exist yet. The box lid plays with different levels creating a sort of suture and allowing the box opening through different solutions, imagination is the only limit.
Dynamic and manageable, the box guarantees a comfortable opening to the user from both sides of the lid enabling the dual function of the packaging, case and display when partially opened.
Impluvia dresses as you prefer. It can be realised with different thicknesses and covering options, from printed paper to pulp-dyed or textured paper, with or without lamination. It is customisable through all kind of printing and ennobling options; it is suited to enhance products of different type. It is the perfect solution for a high-level pack.