Hennes & Mauritz brand COS chooses Paptic® material for t-shirt pouches
Paptic Ltd

Hennes & Mauritz brand COS chooses Paptic® material for t-shirt pouches

With Paptic®, Hennes & Mauritz brand COS finds the perfect balance between packaging functionality, feel and sustainability in its newly designed T-shirt pack.

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Paptic® is an excellent sustainable alternative to packaging materials such as plastics or even textiles. Paptic® is modern, renewable, reusable, versatile, and easy for consumers to recycle with paper and cardboard. The wood fibres used in Paptic® come from sustainably managed forests.

This new Paptic® packaging solution is now in use globally at COS, both online and in physical stores.

“We are extremely delighted that COS selected our material for this packaging end-use. We would like to thank the COS team for this fruitful collaboration helping to further preserve the planet’s natural resources” says Jukka Rovamaa responsible for UK Business Development.

Brands respond to today’s consumers call for more sustainable alternatives – also in packaging

Oil-based or single-used materials are no longer an acceptable option for sustainability-driven brands today. A growing share of consumers is aware of the global plastic waste problem, and this is one reason that drives brands to search for more sustainable packaging materials and to apply circular economy practices.

Paptic® material addresses the global plastic waste challenge and satisfies the needs of consumers, retailers, and brand owners for sustainable packaging. You can recognize Paptic® materials by the unique look and feel, giving the brands and retailers an easy way to communicate about their sustainability credentials.

Paptic® is a novel renewable and recyclable alternative that can be converted with existing converting machinery, differentiates itself from existing solutions through its touch & feel, encourages consumers to reuse the packaging (when applicable), and enables easy recycling (paper and cardboard stream).

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