We are thrilled to announce the launch of “Alive By Night,” a vibrant and eye-catching new label series conceptualised and designed to showcase the possibilities and electrifying benefits of blacklight reactive finishes on labels and packaging.
This remarkable project is the brainchild of industry leaders Graphic Brands (design agency), Foilco (foil supplier), Dreyer Kliche (tooling manufacturer) and Reflex Labels Plus (label production).
Combining expertise, they’ve crafted an extraordinary series of UV-reactive labels that transcend conventional design boundaries and invite the drinks industry to explore bold and innovative label concepts.
The series consists of five striking designs which alternate their appearance according to their environment’s lighting – daylight and blacklight. Each label is inspired by neo-punk and retro aesthetics that closely appeal to the tastes and demands of today’s young and adventurous consumers.
“We are excited to see this project launch and are confident that these labels will be a big hit with those brands looking to embrace their individuality and who are ready to disrupt their markets to attract a whole new generation of brand enthusiasts” – Terry Cole, Creative Director.
This collaboration was brought to life by rebels from Graphic Brands, REFLEX Labels Plus, Dreyer Kliche, and Foilco. To request samples of the UV reactive foils, email hello@foilco.com.
