Packaging Première
Europe’s most exclusive event showcasing the future of luxury packaging.
A unique space to exchange ideas and inspirations, to discover new technologies and materials, and to develop the most eye-catching packagings that will attract consumers and retailers.
Milan | Allianz MiCo
As well as hosting the headquarters of a number of global luxury brands, the city has gained a central role on the international scene as a fashion and design hub. The choice of Milan, as the venue for the exhibition, is intended to make the meeting of demand and offer easier so as to ensure efficient business matching for all packaging-related matters.
Some of our visitors
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Why Easyfairs?
Why Easyfairs?
Find your stand
Find your stand
Sponsorship opportunities
Sponsorship opportunities
Be ahead of your time
The first part of the year is usually devoted to collecting information and getting an overview of market news in order to bring projects and strategic decisions to fruition. Packaging Première takes place at the end of May to enable companies active in the packaging production chain to present new solutions and make them known well in time to luxury companies, which need to make packaging decisions for their products.
Calendar
Tuesday – May 19th, 2026
8.00 am– 6.30 pm
Wednesday – May 20th, 2026
8.00 am – 6.30 pm
Thursday – May 21th, 2026
8.00 am – 5.00 pm
Pre-fitted stand options
Standard pre-fitted stand
No furniture
Price: € 130/sqm
This will include:
- Wooden white walls, cm 300 h
- Grey carpet
- L-shaped shelf
- Customized graphic panel (cm 120×120)
- Electrical system (number of sockets and spotlights depends on stand size)
Magic pre-fitted stand
No furniture
Price: € 120/sqm
This will include:
- Wooden white walls, cm 300 h
- Grey carpet
- Company name (cm 200×30)
- Electrical system (number of sockets and spotlights depends on stand size)
Beware of Fake List Vendors and Similar Scams!
Easyfairs draws your attention to fraudulent offers of list data and other “services” that you may receive via unsolicited emails.
If you receive such a communication, it is certainly fraudulent and does not come from Easyfairs. Easyfairs never sells visitor data to third parties.
The data provided by these companies is most of the time either inaccurate, incomplete, of poor quality or even fake and/or have been gathered or acquired in contravention of the General Data Protection Regulation (GDPR).
Any use that such companies make of the name Easyfairs or Packaging Première is without our authorisation and is illegal.
Please do not respond to these emails. On no account should you make any payments to the companies behind them.
Please inform Easyfairs if you receive any such solicitations so we can warn others.
DISCOVER PACKAGING PREMIèRE
The exclusive exhibition dedicated to those who create packaging for the luxury sector
Discover our events
Packaging Première
Packaging of Perfume, Cosmetics & Design
“Packaging Première grows with us: every year we meet visitors who are increasingly aligned with our offer of natural and sustainable materials. It's an event we confidently return to year after year”
"We are very happy to exhibit at Packaging Première. It’s our reference exhibition, here we meet the whole supply chain: customers, designers, and brand owners”
