For 2026 edition, Packaging Première Milan presents its signature designer gift: not just an object, but an experience and a statement of intents. Paper Tracks steps beyond the path tracked by Elisabetta Bonuccelli’s artwork, carving out a mark of its own.
The sound of paper: how Paper Tracks comes to life
Paper Tracks – The Gift: a 45-rpm vinyl produced by Europress Vinyl brings this year’s artistic concept to life.
It is through this project that the shared goal of our technical partners — and of the entire community of visitors and exhibitors — is truly fulfilled. Eurographic, Fedrigoni, Furlanis and Luxoro embraced the challenge of ‘creating together,’ convinced that innovation emerges wherever expertise meets.
The project begins with Fedrigoni’s Tintoretto Neve 250 gsm paper.
Luxoro’s technologies and foil, together with Kurz’s contribution, elevate the material, which is printed by Eurographic and finally folded by Bonuccelli, bringing craftsmanship and technical excellence together. Elisabetta Bonuccelli will also craft the Japanese culture-inspired obi using Fedrigoni’s Nettuno Rosso Fuoco 140 gsm paper. The obi, just like the sash of a kimono, will wrap and seal the packaging. The obijime, the cord tied around the obi to hold it firmly in place, completes both the aesthetics and the functionality of the packaging, thanks to a paper ribbon crafted by Furlanis.
Paper Tracks is designed to be discovered slowly, layer by layer, until reaching its heart, a container that is also content: the vinyl record with two tracks by Ocrasunset, who has already collaborated with Packaging Première during the past three editions.
Simone Boffa, known as Ocrasunset, began his career as street musician, entering the music world during the golden age of recording studios: long recording sessions with guitars and live samplers and, above all, constant collaboration and exchange with fellow professionals.
He describes this period as an artisanal apprenticeship, during which he learned the craft observing closely techniques, sensibilities and secrets.
The decline of recording studios in the early 2000s, along with the growing spread of sound libraries and software for automatic arrangements that tend to homogenize productions, pushed him toward electronic music, which he initially saw as a way to create arrangements and deliver a fully finished product. Craftsmanship shifted into studio production, with new tools, new instruments, and original samples: a process of reconstruction and evolution.
Then the electronic music. Today, his artistic research integrates sounds and visuals, using software that allows him to shape music and image in parallel: once again, an artisan’s craft, but in digital form. It is within this artistic approach that the tracks created for Packaging Première Milan take shape: through his dialogue with Bonuccelli and the reference to Josef Albers’s work, the theme of the square emerges as both a visual and conceptual matrix.
But how does one translate a square into music? The answer lies in the step sequencer: a tool that divides a musical measure into a series of 12 or 16 steps, each of which can be activated to trigger a sound when the sequence reaches that point.
For side A of the vinyl, Ocrasunset imagines these steps not as a horizontal line – the instrument’s traditional layout – but as points arranged along the circumference of a circle. Inside that circle, he places a square: each corner of the square falls on a point of the circumference and therefore on a specific step of the sequencer. The steps touched by the corners become the sound triggers. This is where geometry begins to play.
From here, the second step takes shape: working with two different circles, one divided into 16 parts (binary rhythm) and one into 12 (ternary rhythm). The squares inscribed within each circle generate distinct patterns: in the 16-step circle, Ocrasunset builds the percussive structures; in the 12-step circle, he develops the melodic lines.
The overlap of these two systems creates a dynamic polyrhythm, conceived to embody the balance of softness and strength found in Albers’s work and in the world of origami: a sound born of delicacy, but that brings a powerful intensity.
And side B? Minimalism will be the key theme: discover it at Packaging Première Milan, from 19 to 21 May 2026.
Source: Selfridges
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