How can the story of a fragrance be told through its packaging? Artist and entrepreneur Filippo Sorcinelli explored this question during his talk “From creative idea to production: the challenge of turning an artistic concept into reality”, held at Packaging Première & PCD Milan 2025.
The decadent taste of luxury
For Sorcinelli, every creation begins with an intuition that becomes a sensory experience: sight anticipates smell, and touch completes the narrative. “When the eye is pleased, we’re already halfway there,” he remarked. Packaging, therefore, is not a mere container, but the first expression of a sensory language that prepares the encounter with the product itself.
The origins of this approach trace back to his atelier of liturgical vestments, where each creation took shape through direct contact with materials. From that background, Sorcinelli has preserved an artisanal sensibility that continues to define every detail of his olfactory projects. His research merges craftsmanship and industry, intuition and process. Unconventional materials – from marble to jute, from cable ties to nails and fabrics – are explored and transformed into visual and tactile elements. It’s a dynamic balance between creative freedom and production constraints, expressing the dialogue between the artisan and the entrepreneur within a single vision.
Photo Courtesy of Filippo Sorcinelli
During the conference, the audience was able to closely observe the packaging of Sorcinelli’s fragrances, appreciating their strong material presence and handcrafted precision – each piece intentionally imperfect. This is what Sorcinelli calls “the decadent taste of luxury”: an aesthetic that embraces transformation, wear, and the trace of the human hand as integral parts of an object’s value. A form of luxury that seeks not perfection, but life itself – restoring to packaging its power to convey thought, education, and culture.
Source: Selfridges
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