Satinine’s rebirth: a Milanese fragrance legend returns to claim its future

Reviving Satinine: The century-old Milanese fragrance brand returns, pulled from its archives and rebuilt from the ground up

Andrea Galletti: I am Milanese – born and raised here. Satinine is part of the city’s history. It began in 1883 with Lorenzo Usellini. From the start, it worked with Italian biodiversity, rooted in local raw materials. I saw a direction in that. I went deeper into the brand and its history. The more I uncovered, the clearer it became. Reviving a Milanese brand, returning something to the city, building something with substance – it started forming into an actual project. I then brought the idea to Ridgely Cinquegrana from Profumieri Milano. He shared the interest. That’s how we began.

Source: Lampoon

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