Paper Posh: an augmented reality project by digital artists Andrea Filippi and Gabriele Moschin

A selected collection of futuristic shopping bags, creatively visionary and sophisticated, created through the use of generative Artificial Intelligence software, will be showcased in the elegant context of Packaging Première. This event is the most renowned and exclusive showcase dedicated to luxury packaging, taking place in Milan from May 21 to 23, 2024.

“Our design work with AI does not aim to highlight the potential of the virtual; instead, it is a journey that explores at least three critical aspects of this new tool: its limitations, its hallucinations, and the heterogenesis of ends (the unintentional, sometimes surprising and unprecedented consequences of our intentional actions). In this sense, prompting today becomes a complex hybrid between programming, coding, and writing poetry; it is no longer about compiling a series of #, but about emotionally aligning with the machine.”

Paper Posh

In the ‘Paper Posh’ series, Andrea Filippi and Gabriele Moschin explore original and unprecedented structures and unusual paper constructions: shopping bags become a challenge for tomorrow’s design. What is taken for granted and usual in fashion and luxury lasts until you realize that something else is possible: with AI, it’s time to push the boundary of the unthinkable even further.

Lo studio di neuromarketing

“The Paper Posh project will be presented in the conference scheduled for May 22, 2024, at Packaging Première & PCD Milan.

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Paper Posh
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