Packaging Première & PCD Milan 2025 x Madame Furoshiki: A Unique Collaboration for Sustainable Packaging
At Packaging Première & PCD Milan 2025, we are thrilled to present a special initiative in collaboration with Madame Furoshiki, showcasing a blend of sustainability, art, and creativity in packaging design. This exclusive partnership celebrates the power of reuse and circular design, offering visitors a fresh perspective on the future of packaging.
For this year’s edition, Madame Furoshiki has crafted an exclusive collection of furoshiki wraps designed especially for Packaging Première & PCD Milan 2025. These beautiful pieces, inspired by the event’s branding and “x-ray” visual theme, are made from transparent organza upcycled fabric, reflecting light in stunning ways that echo the innovative spirit of the 2025 concept. The elegant furoshiki wraps are not just functional; they embody a powerful message of sustainability by repurposing textiles into reusable packaging solutions.
These one-of-a-kind furoshiki will be offered to VIP visitors and to those who will purchase the event catalog of the Gift 2025, with a special full-day distribution on Tuesday, May 13. We are excited to share this exclusive experience with our distinguished guests, but we’re also thrilled to invite all attendees to explore the art of furoshiki folding at our stand. The space will be open to everyone, where visitors can engage hands-on with the practice of wrapping beautifully and creatively. Whether you’re new to furoshiki or already a fan, this is a chance to learn and discover how a simple piece of fabric can transform into elegant, eco-conscious packaging.
What is a Furoshiki?
A furoshiki is a square piece of fabric traditionally used in Japan to wrap and carry items. In today’s world, it has evolved into a symbol of eco-conscious living and thoughtful design. Rather than being discarded after use like paper or plastic packaging, a furoshiki is meant to be reused, repurposed, and passed on. It can transform with just a few folds and knots into gift wrap, a bag, or even a protective cover for bottles and boxes.
Made from beautiful, sustainable fabrics, furoshiki combines practicality with elegance, making it the perfect solution for anyone looking to reduce waste without sacrificing style. Whether used for gifts, everyday items, or as part of a brand’s packaging strategy, a furoshiki represents a meaningful step towards a more sustainable future.
Join Us at Packaging Première & PCD Milan 2025
We invite all visitors to come and explore the world of Madame Furoshiki at Packaging Première & PCD Milan 2025. Our stand will be a space for learning, creativity, and discovery, where you can experience firsthand the beauty and versatility of furoshiki. This collaboration exemplifies how the packaging industry can embrace sustainability without compromising on design and functionality.
Don’t miss this opportunity to witness a new chapter in the future of packaging—one that celebrates the power of reuse, creativity, and conscious design. See you at Packaging Première & PCD Milan 2025!
Source: Fast Company
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