New low-density LDPET® holographic effect sleeve label by SLEEVER® will be presented at Avant-Garde 2024
L’OréaI Group, a global leader in the beauty industry, has selected SLEEVER ® Group’s LDPET® product for the launch of its new ELVIVE brand SHAMPOO PRO BOND REPAIR.
SLEEVER ® collaborates and partners with this initiative with an innovative offer: a new low- density LDPET® holographic effect sleeve label.
This innovation meets the requirements of the new perceptual effect specifications and circular economy. Indeed, the shampoo packaged in a transparent PET bottle is adorned with a low-density LDPET® sleeve label certified by APR and EPBP associations and meets recyclability guidelines.
L’OréaI thus demonstrates its confidence in this innovative technology. To complete its BOND REPAIR range, L’OréaI has also opted for other products from the SLEEVER ® Group.
The ELVIVE bottle, dressed with the LDPET® sleeve label, represents the culmination of a project combining innovation, sustainability, and aesthetics that is confirmed with the launch of a second ELVIVE GLYCOLIC GLOSS range by the L’OREAL group.
SLEEVER’s project has been selected by the jury for the Innovative Materials category and will be exhibited in the Avant-Garde dedicated area at Packaging Première & PCD Milan 2024.
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