LEGO presents its most important innovation of the past 50 years: “SMART Play” is born.

The LEGO Group takes a major leap into the future of physical play, unveiling today in Las Vegas at CES 2026 the new LEGO “SMART Play” platform. Described as the most significant evolution of its play system since the debut of the Minifigure in 1978, this highly technology-driven initiative aims to bring brick-built creations to life—without the need for a screen.