Innovative AI Collaboration with Cicero.Live Enhances Understanding of Audience Response at Packaging Première 2025
Packaging Première collaborated with the innovative system Cicero.Live to measure audience engagement, interest, attention, and emotional response in real time through Artificial Intelligence.
The system does not perform facial recognition and does not collect or use any biometric identifying data: no unique facial information is extracted or stored, ensuring full respect for individual privacy.
In the main conference hall, the audience demonstrated consistent engagement across all three days, with an average focus rate exceeding 60%, and concentration emerging as the dominant emotion.
The highest level of attention was recorded during the talk “Ginnasium” (71.97%), thanks to its dynamic and interdisciplinary approach. Elevated attention levels were consistently linked to visual and emotional storytelling, tangible sustainable practices, and practical technological solutions. The most appreciated sessions successfully combined narrative, innovation, and aesthetics—further enhanced by professional moderation and the presence of authoritative international speakers.
As for the emotional reactions to the three winning installations of the Avant-Garde Award 2025—IDP Direct with Winged Bag, Bartoli with Infinity RePROJECT®, and Raiku with its 100% natural packaging—all captured audience attention, though each evoked distinct emotional responses: wonder and enjoyment for IDP Direct, curiosity tinged with slight confusion for Bartoli, and focused attention and curiosity for Raiku. Despite these differences, all three installations stood out for their innovation and their strong ability to engage the audience.
About Cicero.Live:
Cicero.Live is an innovative system based on Computer Vision (Artificial Intelligence) that measures the level of audience interest, attention, and emotion through the anonymous analysis of facial micro-expressions.
The technology captures subtle muscle movements in visitors’ faces and associates them with specific predefined emotional categories, enabling an assessment of how the audience reacts to the content presented.
The process is entirely anonymous and does not involve any form of facial recognition: no biometric identifying data is collected or used (no unique facial information is extracted or stored).
The result is a real-time feedback tool that helps identify which elements capture attention and evoke emotions during an event or exhibition.
www.cicero.live
Source: Fast Company
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