How to brush your teeth like Rick Owens

Fortune, it turns out, really does favour the bold; at least when you’re looking to collaborate with Rick Owens. ‘I wrote a story about my daily life in a magazine in which I said: “I brush my teeth with Selahatin toothpaste because I love their font,” which was true,’ says Owens. ‘Then, on Instagram, I saw a Selahatin ad with my blurred face and my quote over it. I thought that was bold. I contacted them and complimented them on their cheekiness. I told them: “We should do a collaboration!” That’s how we got here.’