Packaging Première Milan stands as the “place to be” for luxury packaging professionals, but it is even more than that: a source of inspiration where innovation, creativity and trends meet to spark reflection and unlock new perspectives for the future of packaging and visual communication.
Call for Artists! – Art Gallery 2026 by Packaging Première Milan
The artwork by paper artist Elisabetta Bonuccelli, created for the 2026 edition, follows this direction: a return to the origins of craftsmanship, expressed through the creation of a geometric origami. Volumes, textures, and materiality originate in artisanal practice and extend throughout the supply chain, embodying a new humanism rooted in the collaboration of the packaging community.
Therefore, we invite designers, digital artists, graphic designers, and illustrators to submit their applications for the Art Gallery of Packaging Première Milan, the event’s space dedicated to artistic experimentation.
Art Gallery 2025
Art Gallery Theme
The Art Gallery design space will be titled Folded Realities, inspired by the work of Elisabetta Bonuccelli. The theme of folds, understood as traces, runs throughout the entire event, reflecting the idea of leaving a mark, not only a graphic one.
The exhibition project will unfold across three rooms, each defined by a dominant color: white, red, and black. A total of nine artists will be selected, and each artist will be required to create a triptych, consisting of one work for each room/color.
Each artist is required to submit one artwork in white, one in red, and one in black.
The three artworks:
- Must be a coherent whole, conceived as parts of a single project;
- Must also stand individually within the monochromatic room in which they will be exhibited;
- Do not necessarily have to be the same image rendered in three different colors; instead, three distinct works, specifically conceived for each color, are encouraged, as long as they maintain conceptual and formal continuity.
Each color is not merely a chromatic choice, but represents a distinct environment, emotional atmosphere, and visual tension. For this reason, each work within the triptych must also be inspired by a specific musical track, different for each color. The tracks should not be “illustrated”, but rather used as an emotional, rhythmic, or conceptual stimulus in the development of the artwork.
- White is associated with the track “Brughiera” by Anna Ox*;
- Red is associated with the track “Ramo” by Anna Ox;
- Black is associated with the track “Lady Isabel by Anna Ox.
The curatorial theme proposes a return to craftmanship as an active design value, where form, color, and sound engage in a synesthetic dialogue. Polygons, networks, grids, and modular patterns function as rhythmic structures, while ripples, crests, and discontinuities generate visual variations comparable to sonic modulations.
On a flat surface, volumes and illusions of three-dimensionality emerge through layers, textures, and relief mappings, enhanced by the interplay of light and shadow, which operates as a musical dynamic.
Color – red, white, and black – is not merely decorative, but acts as a temporal and expressive dimension. Hybrid processes, spanning from analog to digital, make it possible to simulate folds, materials, and otherwise impossible deformations, while maintaining a printable outcome that preserves a strong sense of materiality. In this way, the transformation of the sheet into form and of the fold into sculpture becomes a visual score, in which hand, gesture, and matter intertwine with musical rhythm, giving rise to a visual plasticity shaped by curves, twists, and thicknesses that render tangible the interaction between geometry, relief, color, and sound.
Photo Courtesy of Elisabetta Bonuccelli – Artwork Sample
Who can apply
Designers, digital artists, graphic designers, and illustrators.
How to apply
Submit your application by email to: caterina.camozzi@easyfairs.com
Subject line: CALL FOLDED REALITIES- First Name Last Name
Required attachments:
- A Word file (not Pages) including:
- First Name, Last Name and/or artist name;
- A bio of no more than 1,000 characters, including spaces and punctuation;
- Relevant social media and/or website links.
- A second Word file (not Pages) including:
- Project title;
- Title of each of the three works (if applicable);
- Recommended retail price*;
- A description of the project and its relevance to the theme of no more than 500 characters, including spaces and punctuation.
- A WeTransfer/SwissTransfer link containing the files of the three works, renamed with their titles, in .jpg format and at a minimum resolution of 300 dpi.
*The artworks will be available for sale throughout the entire event.
Sales of the artworks will be managed by the event organization, and any proceeds will be shared on a 50/50 basis between the organization and the artist, net of production costs.
Application is free of charge, as is participation in the group exhibition.
The printing of the artworks will be covered by the organization.
Technical specifications
The submitted works (three per artists) must all have a vertical form, 32×47 cm (h).
Artwork files must be provided in vector format (.pdf/.ai/.eps) or in raster TIFF format (preferably not .jpeg), with a minimum resolution of 300 dpi.
Files may be submitted in either RGB or CMYK color mode.
Deadline
All materials required by these regulations must be sent to caterina.camozzi@easyfairs.com
by Monday, February 16, 2026
*Anna Ox
Anna Ox is a band whose musical project is instrumental, rooted in post-rock and enriched with elements of electronic music.
Source: Selfridges
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