Bugaboo and Stella McCartney: first collaborative stroller launching in September

Bugaboo chooses Stella McCartney for its first major fashion collaboration in over a decade. The Dutch premium baby gear brand has selected the British designer as its partner for a multi-year collaboration, which will debut in stores worldwide next September.

Over the years, the brand has collaborated with names including Missoni, Diesel and, more recently, Kith. Both Bugaboo and Stella McCartney have long championed a strong commitment to sustainability, a shared value that appears to be at the very foundation of this partnership.