In the world of packaging, paper is more than just a material – it’s the first tool for telling stories. Every industry can and should be a storytelling laboratory, where experimentation with materials and (paper) processing, tactility, meticulous details, or even minimalism become tools for creating emotion: beauty turns into innovation.
(Beautiful) ideas move markets
The conference “Evolution from label design to built-in packaging”, led by internationally renowned designer Mario Di Paolo, opened the audience’s eyes to the tangible possibility that craftsmanship truly has – in every sense – what it takes to drive industrial innovation. Ideas conceived in the studio become powerful tools capable of moving the market.
Innovation does not arise from technology for its own sake, but from the meeting of aesthetics and functionality. From artistry to production, every project stems from the desire to innovate through small gestures capable of generating great change. “Ideas move markets,” Di Paolo emphasized, reminding us that an idea, a project, a vision can push the boundaries of industrial production and redefine the relationship between brand and consumer.
Along this journey, ideas do not remain isolated. From the artist to the industry, innovation is born from collaboration across the entire supply chain: the ability to imagine, experiment, and work together drives change, proving that beauty applied with technical rigor is not merely aesthetic, but a force capable of generating value, culture, and future.
Source: Selfridges
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