
Tubettificio Robbiese wins the Design category with Coffee Hub at Avant-Garde 2026.
A new standard for circular packaging, where aesthetics, function, and responsibility meet.
Avant-Garde, the project that drives innovation and sustainability in the world of packaging.
Avant-Garde is the Packaging Première award dedicated to projects that don’t follow trends — they anticipate them.
Packaging that tells a vision-driven story and opens up new possibilities through design, sustainability, and innovative materials.
Avant-Garde showcases the most innovative packaging of the year, selected by an expert jury across the categories of Sustainability, Design, and Innovative Materials. All shortlisted projects will be exhibited at the fair, where you can meet their creators and be inspired by their innovations.
Join us on 21 May 2026 from 12:00 to 1:00 PM in the Trend Hall for the Avant-Garde Winners Ceremony, where the winners of the three categories will be officially announced and awarded.
Exhibitors at Packaging Première, brands and design agencies have the opportunity to submit one or more projects for consideration by a panel of experts in packaging, sustainability, and design. The jury will select the best projects based on sustainability, design, and innovative materials, and they will be showcased in a dedicated area of the event, getting special visibility before, during, and after the event.
The deadline to submit the application form is February 16, 2026. Don’t miss the opportunity to showcase your project!
Discover the jurors who select the projects from those nominated for the design category.
The projects selected by the jury for the Design Category

A new standard for circular packaging, where aesthetics, function, and responsibility meet.

The Sides of the Moon transforms each fragrance into a small suspended planet.

A brand merging perfumery heritage with collectible design

The hatbox for Motta’s Limited Edition traditional panettone, it is a perfect example of design and materials exceptionally combined.

When design, texture, and light turn the box into an experience

The Don Julio 1942 label, created with DJ and style icon Peggy Gou, brings a bold, contemporary twist to the brand’s iconic bottle.

A distinctive perfume collection inspired by the game of chess, where passion, power and mystery converge

More than just a grappa. It is a sensory journey that invites you to explore the mystery and beauty of life

The Maison Margiela Tabi Collector Box translates the brand’s iconic split-toe silhouette into a memorable unboxing experience

A commemorative label, produced on metallic paper, that features a sophisticated combination of special finishing techniques that make it truly distinctive.

Pozzoli signs the packaging for Jack Daniel’s Bonded with its latest patent developed for the Wine & Spirits world: B-Lock™ by Pozzoli.

Nauka is a modern gin with an epic personality, conceived as a tribute to exploration and adventure

This project rethinks how premium barbecue charcoal can show up on shelf, using design, material choices, and illustration as strategic tools.

The project is the result of a collaboration between Tipografia Altedo and Margherita Dallaiti, paper artist and founder of llilpaperstudio in Milan.

“Les Ronds” are round fabric hat boxes that transform the concept of packaging into a design object meant to last over time.
The projects selected by the jury for the Sustainability Category

Vela Renew is Seaman Paper’s new recycled paper envelope option.

A packaging that grows, regenerates, gives back.

New 100% recycled colored bases, FSC® and Blue Angel certified, for a natural and premium effect.

G&CO’s innovation in biodegradable packaging for premium applications

MEA is a refillable packaging system made of cork, a natural and regenerative material that does not require tree cutting and stimulates the plant’s life cycle.

Sustainable Shine by CCL Label is a premium label solution that combines an elegant and distinctive look with reduced environmental impact, showing that luxury and sustainability can coexist.
The projects selected by the jury for the Innovative Materials Category

Authenticity becomes design: integrated, invisible, permanent.

REKRILL®: 100% bio-based, high-performance biodegradable biopolymer for a sustainable and innovative industry

Ephém™ is rewriting the material science of connected labels

Mono-PP stand-up pouch for pet food: innovative, recyclable, and high-performing, with gentle sterilization and reduced environmental impact.

Superlativa®: The ingredient that reinvents luxury

Sericyne: non-woven silk material, biodegradable and versatile, for sustainable and innovative luxury applications.

Woven Impact: luxury fabric labels, sustainable and customizable.