Home Fragrance Project
A journey through olfactory art, pastry mastery, and digital creativity: the Home Fragrance project engages the senses in an extraordinary symphony. An unconventional ambient fragrance, created specifically for the event and called Cyber Milk, completes the visual and auditory experience in which you were immersed at the entrance of the event, amidst optical effects and electronic music.
The creation of the fragrance was entrusted to the students of the Italian Perfumery Institute – an educational journey aimed at developing knowledge of perfume and olfactory culture – and produced by Creative Flavours & Fragrances, an Italian leader in the production and distribution of fragrances, which give life to a unique olfactory bouquet.
Cyber Milk inspired the dessert that the renowned pastry chef Gianluca Fusto, founder of Fusto Milano, dedicates to the 2024 edition of Packaging Première and PCD Milan.
Completing the multisensory experience are the tactile effects that characterize the paper, between embellishments and precious finishes, of the event’s catalog.
Discover the sponsors and partners who made the project possible
