THE DOM RUINART CHALK WRAP STORY

In 2020, Ruinart revolutionised its packaging with Colourform’s new second skin case.
Dom Ruinart’s chalk wrap offers a new interpretation of this innovation. Velvety soft to the touch like chalk, it transforms this exceptional bottle into a sculptural object. The gentle reliefs and crevices crisscross, as if carved directly into chalky rock.
The discreetly engraved 1729 on the fastening button proclaims the heritage of Mason Ruinart, the world’s first champagne house.
Made from a single material, the moulded fibre wrap is formed using water, heat and pressure creating a truly unique and striking case.
The eco-designed packaging uses zero plastic and is 100% recyclable with paper. The electricity allocated to the production of the chalk wrap and all second skin products is 100% solar generated on site here in Cumbria.
The chalk wrap casing is 11 times lighter than the gift box previously used for the Dom Ruinart range, and over nine tonnes of paper is saved, compared to the old gift box. The new design has also reduced the brand’s carbon emission by 62%.
Velvety soft to touch, the chalk wrap transforms the champagne bottle into a sculptural object. The gentle reliefs and crevices crisscross as if carved directly into chalky rock. The design evokes the unbreakable link between Ruinart and the chalk rock – born from growing the vine on chalky soil and the vintage ageing in chalk cellars.
As the finishing touch, a hand-applied gold marking enhances the chalk wrap’s exceptional character. Previous bottles used a label and so the chalk wrap foiling marks the first time detail has been applied directly to the packaging. The team were delighted to be able to meet Ruinart’s tightly specified brief with the fine detail required.
This hot foil stamping demonstrates the highest standard of craftsmanship especially for the crest and typography. The foil has been colour matched to the brand’s specification and also does not affect the recyclability of the whole product.