Since years the Alfred Kirsten OHG is picking up the current trend towards the use of natural materials. Real wood, stone or concrete surfaces are already used for extraordinary labeling solutions and the customers are astonished about the haptics. But what about the olfactory sense?
Could this have an effect on the consumer and his decision at the POS? We think yes, and therefore we have invented a new natural label made of real hay – a new haptic and also olfactory experience!
Make your own experience and “take a smell” at our sample “SHIZUOKA TEA” at booth A21!
