Foilco are proud to we’re proud to announce Not Another Environmental Policy By Foilco. Foilco are here to lead the industry into changing some misconceptions and perceptions about foil and to do something about the way that companies handle their foil waste.
Consisting of six cards and a corporate brochure housed in a specially produced box – all foiled on 100% recycled fibre Elephant Grey board and digitally printed on Fenner Paper’s Redeem 100% recycled paper; Not Another Environmental Policy By Foilco aims to inform, educate and inspire.
The project has been playfully designed by StudioDBD, with a running ‘green’ theme, delightfully joined by some instantly recognisable original illustrations of Mother Nature’s greatest creations from Taaryn Brench and accompanied by a bespoke typeface created specifically for the campaign.
The six cards, foiled on the front and the reverse contain a mix of humorous and sentimental messages which will resonate closely with brands and creatives. The idea of the messages on the front is to draw attention to the cards and encourage the recipient to pick them up and turn them over. We looked for a hook for each of the subjects on the cards reverse and feel we’ve managed to achieve this by using a distinctly playful tone to create interest. We follow this caption to the reverse of the card, where further information can be found and the recipient will hopefully learn a little more about our company’s position and stance on that particular subject matter.
Each card is completely different and houses its own unique message and chosen foil (Green, Copper & Purple). Of course, we hope that people take our corporate responsibilities seriously and consider our environmental stance when it comes to specifying foils in design and print. Even if brands or creatives don’t feel that it’s as important to them, then at least they’ll have a uniquely designed collectable piece of print.
