Easyfairs Italia Srl

FOH - Smart Badge

Be part of packaging design’s biggest global community

Celebrate 20 years of Pentawards - two decades of championing the world’s best packaging design. Join the industry’s brightest creatives at the Gala Ceremony on 16 October 2026, experience the Pentawards Festival for free at Paris Packaging Week 2027, or get involved in next year’s competition and showcase your work on the global stage.

See you at Packaging Innovations & Empack Birmingham 2027!

Packaging Innovations & Empack Birmingham is where brands, retailers and suppliers meet face-to-face to explore new ideas, discover innovations, and build meaningful connections. Step onto the show floor and experience the full packaging supply chain in action - from cutting-edge materials and design to the latest in manufacturing, automation and sustainability solutions. Across two packed days, you will find live demos, expert-led content, and real-world solutions you can take straight back to your business. Join us on 24 & 25 February 2027 at NEC Birmingham.

Meet Sabrina Pellati Gift Wrapping

SABRINA PELLATI GIFT WRAPPING Since 2016, she has turned her passion for gift wrapping into a profession, also training with international experts. After nearly 10 years, she identified the need for more sustainable solutions compared to paper and non-recyclable materials. In 2025, she launched “Le Stoffette”, an Italian line inspired by furoshiki, a versatile and reusable technique. She opened a studio in Merate, offering products, courses, and services for private clients, retailers, and companies, promoting creativity and sustainability.

Elisabetta Bonuccelli (Unokostudio) – Learn more about the artist behind the Paper Tracks art project

Each year, Packaging Première Milan introduces a new theme and invites an artist to interpret its spirit through their creative vision. For the 2026 edition, the artist is Elisabetta Bonuccelli, founder of Unokostudio, who brings to life Paper Tracks through her contemporary origami. The project celebrates care, patience, and design thinking, embracing the belief that the most inspiring creative journeys are those we take together. Learn more about Elisabetta Bonuccelli!

See you at Paris Packaging Week 2027!

BE INSPIRED. BE CREATIVE. BE INNOVATIVE. Be the future of packaging - in the heart of Paris. At Paris Packaging Week, it’s all about making meaningful connections, discovering what’s next, and getting inspired in one of the world’s leading hubs for design, luxury, and innovation. We make it easy for 17,000+ participants to find the right people, products, and ideas to shape future packaging projects. Join us on 3 & 4 February 2027 at Paris Expo Porte de Versailles - with new experiences designed to attract more designers and buyers than ever before.

See you at London Packaging Week 2026

London Packaging Week brings together the world’s leading luxury, beauty, drinks and FMCG brands with the packaging suppliers, materials and inspiration shaping the future of their products. Designed as a focused and high-value meeting place, the event gives brand teams an unrivalled opportunity to discover the latest packaging innovations, connect with new suppliers, and tackle their biggest creative and technical challenges. Join us on 16 & 17 September at Excel London and drive your next wave of packaging innovation.

Fight for Kindness

Fight for Kindness is an international cultural project created to promote kindness not as a form of weak softness, but as a conscious and powerful choice. Promoted by TypeCampus and supported by the type foundry Zetafonts, the project engages the global creative community in a shared reflection through typographic posters. At the heart of the initiative are international exhibitions—of which this edition at Packaging Première Milan is part—transforming the selected posters into a collective visual experience: languages, cultures, and perspectives intertwine, shaping a universal narrative on kindness through the persuasive power of visual communication. With its fifth edition, Fight for Kindness launches a new call for posters open to designers and creatives from around the world: an invitation to interpret “Kindness by Design” and turn personal ideas into visual messages capable of inspiring change.

Stay up to date with our monthly newsletter!

Thanks for joining our packaging community! Get ready to discover the latest updates from the world of packaging, luxury, and design on Packaging Première monthly newsletter The Luxury Brief by Packaging Première. More packaging news on our News & Insights web page.

Become an exhibitor at Packaging Première Milan 2027

Are you interested in exhibiting at Packaging Première Milan 2027? Here’s some useful information about our event. Packaging Première is the selective exhibition dedicated to designers and manufacturers of luxury packaging. The exhibitors of Packaging Première comprise leading high-end names from the following sectors: raw materials and intermediate processing, finished products, complements and gaskets, services in the packaging sector. The major international brands in luxury sectors (fashion & accessories, cosmetics & perfume, fine food, wine&spirits, watches, jewelley and more) come to discover the latest packaging solutions that bear the unmistakable mark of luxury for their products. Contact our Sales Team: Jennifer Burley - Event Director and Divisional Director, Packaging +44 (0)20 3196 4433 | jennifer.burley@easyfairs.com Edwige Ferrao - Senior Sales Manager - Packaging Première International +44 (0)20 3196 4435 | edwige.ferrao@easyfairs.com

Become an exhibitor at London Packaging Week 2026!

London Packaging Week is back on 16 & 17 September 2026, at ExCeL London. London Packaging Week connects the world's top beauty, drinks, luxury and FMCG groups with the packaging suppliers, materials and inspiration that will define the future of their brands. Already expecting huge demand for this edition, meet, collaborate, and drive your business in the heart of the UK capital. Both at the event and throughout the year, we offer a highly focused environment that will help you meet and generate leads with key packaging developers, designers, buyers, and specifiers from major brands such as Fortnum & Mason, Harrods, Waitrose, Warner Bros, Nestle, P&G, Unilever, Diageo and L’Oreal. Build your company presence, uncover new business opportunities, and optimise your time and investment at London Packaging Week. Talk to our team today about how you can drive your business and innovation at London Packaging Week. Contact the team: CHRIS NEWHOUSE Head of Sales – London Packaging Week +44 (0)20 3196 4413 | Chris.Newhouse@easyfairs.com JENNIFER BURLEY Divisional Director +44 (0)20 3196 4433 | jennifer.burley@easyfairs.com

Become an exhibitor at Paris Packaging Week 2027!

Paris Packaging Week is the reference event for suppliers who want to stand out, meet the right buyers, and influence the future of beauty, luxury, drinks, and aerosols. In 2027, ADF, PCD, PLD, Packaging Première, and the Pentawards Festival will return to Hall 1 with an experience created alongside the brands, agencies, and technical teams that set the pace for the industry. If you want to be at the heart of packaging innovation, reserve your stand at Paris Packaging Week 2027. 3&4 February 2027 Paris Porte de Versailles Contact our sales team: Jennifer Burley – Event Director and Divisional Director, Packaging +44 (0)20 3196 4433 | jennifer.burley@easyfairs.com

Packaging Première - Exhibitor & VIP Lounge

We hope you enjoyed the Packaging Première lounge as an exclusive space for networking with your new contacts. Find out more about the sponsors who made the lounge an elegant and exclusive space!

Folded Realities: the Art Gallery at Packaging Première 2026

The Art Gallery 2026 brought you into an immersive journey consisting of three monochromatic rooms — white, red and black — each designed as a distinct emotional and perceptual environment. In this space, the fold becomes a trace, a rhythm, a visual tension; a gesture that leaves not only graphic but also conceptual marks. Learn more about the project and the artists that took part in it.

Avant-Garde 2026 - discover the projects

Avant-Garde showcases the most innovative luxury packaging products of the year at Packaging Première 2026, selected by a jury made up of academics, designers and industry experts. The jury evaluated the applications and selected the projects according to three categories: Design, Sustainability and Innovative Materials. Discover all the projects selected by the jury by clicking on the link below

Did you enjoy our Talks?

Thank you for rating our Talks! We hope you enjoyed this year's conference program and the topics tackled by our speakers, and that you gathered useful information for your role, your business and your future packaging projects. We would love it if you could leave us a review on the conferences you attended, your opinion is very important to improve every year! Tell us how your experience went by writing a short email to info@packagingpremiere.it Thanks for your valuable cooperation.

Paper Tracks

For 2026 edition, Packaging Première Milan presents its signature designer gift: not just an object, but an experience and a statement of intents. Paper Tracks steps beyond the path tracked by Elisabetta Bonuccelli’s artwork, carving out a mark of its own.

Discover more about the materials library you visited at Packaging Première, built by Materially

Materially, the reference point in Italy in the search for innovative and sustainable materials, brings innovation and inspiration at Packaging Première. This exciting partnership offers visitors and exhibitors a chance to discover some of the most innovative and sustainable materials that will provide inspiration for their next packaging projects. Learn more about Materially

Mylène Cave at Packaging Première Milan 2026

In the world of premium packaging, where aesthetics, sustainability, and storytelling have become strategic elements, the encounter with art opens up new design perspectives. It is within this dialogue between creativity and industry that Mylène Cave’s work takes shape—an artist capable of transforming materials and surfaces into unique visual experiences. The presence of Mylène Cave at Packaging Première Milan 2026 represents a concrete example of how packaging can evolve beyond its primary function, becoming an expression of identity, research, and artistic value. It is an opportunity for brands and exhibitors to explore new creative possibilities, where material, technique, and vision merge into a contemporary language.

Grafica Valdarno at Folded Realities: the Art Gallery of Packaging Première 2026

Discover more about Folded Realities, the Art Gallery of Packaging Première. The artworks on display, created by nine artists, were printed by Grafica Valdarno. Get to know the project and the artists behind it.