DISCOVERY ZONE

The Discovery Zone is the space dedicated to start-ups and innovations shaping the future of the industry.

STEP INTO THE DISCOVERY ZONE

Design Hub powered by Avery Dennison

The Discovery Zone is the new area at Packaging Première dedicated to start-ups and innovations that are shaping the future of the packaging sector. A space where cutting-edge materials, products, and technologies meet creativity and revolutionary visions.

Join us! If you’re a start-up working in packaging, innovative materials, or technologies, this is your chance to showcase your innovations!

Send an email to lara.castagna@easyfairs.com if you’re interested in exhibiting or for further information.

JOIN THE DISCOVERY ZONE

PUT YOUR INNOVATIONS IN THE SPOTLIGHT

Showcase your projects to over 300 exhibitors and 8,500 brands, designers, packaging and sustainability experts.

TAKE CENTER STAGE AT AN INTERNATIONAL EVENT

The Discovery Zone gives you the opportunity to meet Italian and international decision-makers looking for innovations that are redefining the future of packaging.

TAKE ADVANTAGE OF THE EXCLUSIVE OFFER RESERVED FOR START-UPS

Seize the opportunity to exhibit at a leading industry event with an exclusive offer reserved for innovative start-ups.

CONNECT WITH YOUR COMMUNITY, SPARK NEW COLLABORATIONS

Here you’ll meet fellow packaging visionaries, connect with your community, and spark new collaborations to grow your business.

design hub 2025 - who's exhibiting?

Discover the agencies that took part in the latest edition.

JOIN IN 2026

Advision

Independent Italian branding, wine design and packaging design agency. Advision deals with visual identity and branding, packaging design, advertising, photography, video & storytelling. “We are a group of creatives fixated on functionality. Our profession is communication, and we have a passion for seeking out beauty. We believe that understanding the world of our clients and learning about their business is the first step to doing our job well and better. Unique labels, surprising packaging and striking ads are just some of the crazy things we create on a daily basis.

ANISHA

Based in Dubai, UAE, Anisha is a premier design house specializing in the creation of bespoke design solutions for the perfumery industry.

We offer a turnkey service, managing the process from concept sketch to the delivery of packaging. Whether you need a complete packaging solution – including bottle, pump, cap, and box – or a redesign for your existing packaging, our in-house technical design team creates precise engineering drawings for mold production, ensuring your vision comes to life. Plus, our expert shipping department ensures your goods arrive quickly and seamlessly, with all the necessary documentation.

We work with companies of all sizes – from large perfume factories to emerging boutique brands.

batllegroup

Batllegroup is a leading design agency specializing in branding, packaging, and digital experiences. With a focus on innovative design solutions, we combine creativity and strategy to craft compelling brand identities that resonate with consumers. Our team collaborates with renowned global brands to create impactful, aesthetically-driven designs across all touchpoints, from physical packaging to digital interfaces, embodying craftsmanship, luxury, and timeless elegance.

BULLDOG STUDIO

Bulldog Studio is a design studio specialising in packaging and branding, located in the beautiful city of Barcelona, the cradle of design.

We work on each project with care and passion, respecting the client’s brief and the product requirements in relation to the target market, so that each design is not only elegant and appealing, but also achieves the objective: that people buy the product. We have been developing packaging and branding projects since 2007 and currently also offer industrial design services focused on beverage packaging.

Some of our main clients are: Essity, Hartmann, Schenk Group, Vallformosa, Perelada, Puerto de Indias, Destilerías MG and González Byass, among others.

IDEM DESIGN

Idem Design is a creative agency with over 15 years of experience in branding, packaging, and communication. The studio’s mission is to communicate stories, products, and experiences through creativity, methodology, and strategic research. It has received major international accolades such as the Red Dot Design Award 2022, OlioOfficina’s Studio of the Year 2022, the Pentawards 2023, the Vinitaly Design Award 2024, and the Fedrigoni Top Award 2025.

NSG

Born from a new generation of creatives raised in SGA, a historic Italian excellence in wine packaging design, NSG takes on the challenge of carrying forward design values, working methodologies, skills, and professional techniques capable of meeting the most varied needs of the industry. From strategic and SEO analyses to brand creation, label and packaging design, coordinated brand identity, and marketing, spanning web, digital, and social media, NSG utilizes every tool to maximize a product’s visibility in both online and offline markets.

okay monday

We create graphic and packaging design that makes brands stand out. Our team blends 20 years of expertise in strategy and creativity to ensure both aesthetics and function. Unique design – adaptable to any packaging type. Strategic approach – ensuring a strong shelf presence and great customer experience. Technical expertise – meeting all production specifications. Time and cost efficiency – our small team’s superpower.

MUCH MORE THAN JUST A PACKAGING TRADESHOW

MEET THE PEOPLE SHAPING THE FUTURE OF LUXURY

300+ SELECTED EXHIBITORS

Step into a world where craftsmanship, technology and creativity shape emotion.

DISCOVER MORE

where ideas become collaborations to create iconic packaging

Enter the Design Hub

Meet some of the best packaging design and branding agencies and get inspired by their works in the Design Hub.

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MEET THE MINDS AND STORIES SHAPING EXCEPTIONAL PACKAGING

CONFERENCES AND DEBATES

Two conference rooms to learn about the latest trends in packaging, luxury, and beauty from top brands and experts

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STEP INTO A WORLD OF ART AND CREATIVITY

Art Gallery

Every year something new: new artists, new artworks to inspire your projects.

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DISCOVER PACKAGING AVANT-GARDE

Avant-Garde AWARD

The contest rewarding the year’s most innovative packaging projects and materials.

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JOIN THE LUXURY PACKAGING COMMUNITY

JOIN THE COMMUNITY

If luxury packaging is your world, this is your place. Meet those who believe packaging is more than just a box.

JOIN THE LUXURY PACKAGING COMMUNITY

Packaging Première is where the art of packaging comes to life.
Here, craftsmanship meets technology, ideas turn into collaborations, and every detail sparks new possibilities. It’s more than an event: it’s the meeting point for the luxury packaging community — a place where designers, brands, and creatives inspire one another and shape the future of the industry together.

If luxury packaging is your world, this is the place for you: a space to explore materials, visions, and projects that are already defining the next trends, one package at a time.
Innovation starts here. Be part of it.

why visit?

It will be a unique event to exchange ideas and inspirations. Every aspect of the visitor experience is designed to help you find new insights and facilitate connections with future suppliers.

When and where

13 - 15 May 2025 Allianz MiCo - Milan

How to get there

Conferences

Hear from industry experts to discover all the latest trends in the world of luxury and beauty packaging

News and insights

Discover the latest updates on our events and many other exclusive contents.

DISCOVER MORE

Fashion e accessori

Alexander McQueen, Bally, Brunello Cucinelli, Bulgari, Calzedonia, Canali, Celine, Dsquared2, Etro, Furla, Giorgio Armani, Gucci, Liu Jo, Loro Piana, Luxottica, Marella, Max Mara, Missoni, Moncler, Moschino, Off-White, Prada, Salvatore Ferragamo, Tod’s, Valentino, Zegna

Wine&Spirits

Bottega, Brunello, Ca’ del Bosco,
Campari Group, Collis Veneto Wine Group, Distillerie Bonollo Umberto, Fantini Group Vini, Ferrari
F.lli Lunelli, Feudi San Gregorio, Lucano 1894, Marchesi De’ Frescobaldi, Mazzetti d’Altavilla, Mionetto, Montenegro,
Illva Saronno

Fine Food

Acetaia Giusti, Barilla, Domori, Ferrero, Gud Milano, Icam, Illy Caffè, Il Paniere Serafini, Lavazza, Lindt & Sprüngli, Maison Macolat, Marchesi 1824, Noberasco, Olivieri, Peck, Rigoni di Asiago, Scarpato, Splendia, Venchi

Orologi e gioielli

Bulgari, Damiani, Kaidor, Locman, Mabina Gioielli,
Marco Bicego, Morellato, Pomellato, Radeztky, Rolex Italia, Stroili Oro, Swarovski, Vhernier

Cosmesi e profumi

Acqua di Parma, Alfaparf Group, Angelini Beauty, Arval Cosmetici, Bios Line, Bottega Verde, Bullfrog, Collistar, Coswell, Dolce & Gabbana Beauty, Dr. Vranjes Firenze, Etro Beauty, Gotha, H. Krull & C., HIC, Intercos, Istituto Ganassini, KIKO Milano, L’Erbolario, L’Oréal, La Prairie, Mavive, Nabla Cosmetics, Nobile 1942, Nouba, Pink Frogs, Professional by Fama, Pupa, Rancé, Scent Company, Selectiva, Xerjoff

Altro

Alcantara, Alessi, B&B Italia, Bormioli Luigi, Hangar Manzoni, H&H Italia, Kering, Moleskine, Pineider 1774, QC Terme, Robilant Associati, Sambonet, The Pomo, The Walt Disney Company, Thun, Treccani, Yankee, Zucchi