Packaging Première hosts the Design Hub, a creative space where leading agencies specializing in packaging design and branding showcase their projects and creations—an inspiring source for brands and designers visiting the event.
This artistic gallery celebrates a spirit of non-competitive collaboration among agencies, who come together in a shared space to present some of their finest technical and artistic interpretations. Each project tells the story of design’s value, enhancing the narrative of every brand’s unique identity.
DESIGN HUB
The creative space dedicated to packaging design and branding agencies and designers.
packaging première presents the Design hub
Design Hub powered by Avery Dennison
The art gallery that celebrates the spirit of non-competitive collaboration among branding and packaging design agencies.
Are you a designer or an agency? Book your space to join the Design Hub 2025 and showcase your packaging design creations in the exclusive setting of Packaging Première.
design hub 2025 - who's exhibiting?
Discover the agencies that took part in the latest edition.
ANISHA
Based in Dubai, UAE, Anisha is a premier design house specializing in the creation of bespoke design solutions for the perfumery industry.
We offer a turnkey service, managing the process from concept sketch to the delivery of packaging. Whether you need a complete packaging solution – including bottle, pump, cap, and box – or a redesign for your existing packaging, our in-house technical design team creates precise engineering drawings for mold production, ensuring your vision comes to life. Plus, our expert shipping department ensures your goods arrive quickly and seamlessly, with all the necessary documentation.
We work with companies of all sizes – from large perfume factories to emerging boutique brands.
batllegroup
Batllegroup is a leading design agency specializing in branding, packaging, and digital experiences. With a focus on innovative design solutions, we combine creativity and strategy to craft compelling brand identities that resonate with consumers. Our team collaborates with renowned global brands to create impactful, aesthetically-driven designs across all touchpoints, from physical packaging to digital interfaces, embodying craftsmanship, luxury, and timeless elegance.
IDEM DESIGN
Idem Design is a creative agency with over 15 years of experience in branding, packaging, and communication. The studio’s mission is to communicate stories, products, and experiences through creativity, methodology, and strategic research. It has received major international accolades such as the Red Dot Design Award 2022, OlioOfficina’s Studio of the Year 2022, the Pentawards 2023, the Vinitaly Design Award 2024, and the Fedrigoni Top Award 2025.
"The first edition of the Design Hub was a memorable experience — a space for dialogue, exchange, and sharing, as well as a magnificent showcase to present some of our most significant projects"
Matteo Zantedeschi
Art Director - Advision
"Participating in the Design Hub was an exciting experience that allowed us to connect with dozens of designers and creatives and engage with hundreds of people intrigued by the excellence of packaging design"
Vincenzio Maccarrone, Tommaso Pecchioli
Art Directors, Owners & Founding Partners - Officina Grafica
"As a designer, it’s not easy to find spaces for sharing and presenting to brands. The Design Hub experience was an extraordinary first: the open space shared with other agencies and the constant flow of visitors turned the experience into an outstanding success"
Stefano Torregrossa
Creative Director - O,nice! Studio
WHY VISIT PACKAGING PREMIèRE
MEET THE PEOPLE SHAPING THE FUTURE OF LUXURY
300+ SELECTED EXHIBITORS
Step into a world where craftsmanship, technology and creativity shape emotion.
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where ideas become collaborations to create iconic packaging
Enter the Design Hub
Meet some of the best packaging design and branding agencies and get inspired by their works in the Design Hub.
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MEET THE MINDS AND STORIES SHAPING EXCEPTIONAL PACKAGING
CONFERENCES AND DEBATES
Two conference rooms to learn about the latest trends in packaging, luxury, and beauty from top brands and experts
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STEP INTO A WORLD OF ART AND CREATIVITY
Art Gallery
Every year something new: new artists, new artworks to inspire your projects.
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DISCOVER PACKAGING AVANT-GARDE
Avant-Garde AWARD
The contest rewarding the year’s most innovative packaging projects and materials.
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JOIN THE LUXURY PACKAGING COMMUNITY
JOIN THE COMMUNITY
If luxury packaging is your world, this is your place. Meet those who believe packaging is more than just a box.
why visit?
It will be a unique event to exchange ideas and inspirations. Every aspect of the visitor experience is designed to help you find new insights and facilitate connections with future suppliers.
When and where
13 - 15 May 2025 Allianz MiCo - Milan
How to get there
Conferences
Hear from industry experts to discover all the latest trends in the world of luxury and beauty packaging
News and insights
Discover the latest updates on our events and many other exclusive contents.
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Fashion e accessori
Alexander McQueen, Bally, Brunello Cucinelli, Bulgari, Calzedonia, Canali, Celine, Dsquared2, Etro, Furla, Giorgio Armani, Gucci, Liu Jo, Loro Piana, Luxottica, Marella, Max Mara, Missoni, Moncler, Moschino, Off-White, Prada, Salvatore Ferragamo, Tod’s, Valentino, Zegna
Wine&Spirits
Bottega, Brunello, Ca’ del Bosco,
Campari Group, Collis Veneto Wine Group, Distillerie Bonollo Umberto, Fantini Group Vini, Ferrari
F.lli Lunelli, Feudi San Gregorio, Lucano 1894, Marchesi De’ Frescobaldi, Mazzetti d’Altavilla, Mionetto, Montenegro,
Illva Saronno
Fine Food
Acetaia Giusti, Barilla, Domori, Ferrero, Gud Milano, Icam, Illy Caffè, Il Paniere Serafini, Lavazza, Lindt & Sprüngli, Maison Macolat, Marchesi 1824, Noberasco, Olivieri, Peck, Rigoni di Asiago, Scarpato, Splendia, Venchi
Orologi e gioielli
Bulgari, Damiani, Kaidor, Locman, Mabina Gioielli,
Marco Bicego, Morellato, Pomellato, Radeztky, Rolex Italia, Stroili Oro, Swarovski, Vhernier
Cosmesi e profumi
Acqua di Parma, Alfaparf Group, Angelini Beauty, Arval Cosmetici, Bios Line, Bottega Verde, Bullfrog, Collistar, Coswell, Dolce & Gabbana Beauty, Dr. Vranjes Firenze, Etro Beauty, Gotha, H. Krull & C., HIC, Intercos, Istituto Ganassini, KIKO Milano, L’Erbolario, L’Oréal, La Prairie, Mavive, Nabla Cosmetics, Nobile 1942, Nouba, Pink Frogs, Professional by Fama, Pupa, Rancé, Scent Company, Selectiva, Xerjoff
Altro
Alcantara, Alessi, B&B Italia, Bormioli Luigi, Hangar Manzoni, H&H Italia, Kering, Moleskine, Pineider 1774, QC Terme, Robilant Associati, Sambonet, The Pomo, The Walt Disney Company, Thun, Treccani, Yankee, Zucchi
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Visitors
Packaging Première - the future of luxury packaging
Packaging Première provides a comprehensive view of the future of packaging for the luxury, fashion, design, beauty, food and beverage sectors. Through conferences, workshops, and projects that drive innovation in packaging and design, Packaging Première has become an essential event for packaging professionals, graphic designers, marketers, and product developers. It is not just a trade fair but a space for inspiration, networking, and information.