Humanistic education, rational mind, creative spirit. In 2005, he founded O,nice! Design Studio, a small design workshop that has always specialised in packaging, publishing and print design. He is the art director of the Italian magazine Print Lovers. He is one of the founders of Amundo Studio, the first Italian hub that designs, develops and promotes wine and spirits products in all their aspects. He has been teaching everything he knows for over ten years. Never invite him to dinner, as he would spend the entire evening criticising the layout of the restaurant menu.