Minuty M x Lucia Vinti: Provence reimagined on a bottle

Château Minuty unveils a new limited edition of its rosé Minuty M, designed by artist Lucia Vinti, who translates the wine’s tasting notes into a visual universe inspired by Provence, its markets and moments of summer conviviality.

As the artist explains:
“I was invited by Minuty to illustrate this year’s Limited Edition Rosé wine bottle, inspired by the tasting notes of their Provencal Rosé. Featuring peaches and red berries, and abstract marks inspired by markets and tablecloths, the design aims to invoke the feeling of sitting in the sun with friends and family and enjoying food and wine. An artists trip
As part of my collaboration, I visited Chateau Minuty in Saint-Tropez, where I painted in vineyards and on the beach, visited the market and worked with a brilliant team to bring the bottle design to life.”

The project stems from an artistic journey in Saint-Tropez, moving between vineyards, beaches and local markets, transforming lived experience into a visual narrative celebrating southern French light and shared enjoyment.